@jcanonbloom
Instagram · Split screen
@jcanonbloom Very excited to see how bad the depreciation is going to be on the Ferrari Luce 😂 #carsofinstagram #ferrari #luce #lewishamilton #charlesleclerc
Trending short videosCreator reacts to celebrity car ad
The edit1 shot · 0 text
Shots1:19
Performance
- Views
- 234.8K
- Likes
- 17.5K
- Comments
- 439
- Engagement
- 7.6%
- Outlier
- 6.2×
- Length · 27 May 2026
- 1:19
Video #30647 · Split screen
Creator reacts to celebrity car adfrom @jcanonbloom
[01]
Overview
The creator presents and reacts to a Ferrari advertisement featuring F1 drivers Charles Leclerc and Lewis Hamilton promoting the new Ferrari Luce. He plays clips of the drivers praising the car's features, then interjects with his own critical commentary, questioning the authenticity of their endorsements. The creator then showcases images of the new car, arguing its design is not 'very Ferrari' or futuristic, and contrasts it with images of classic Ferrari models to support his point. He concludes by calling the car an overpriced 'scam,' expressing his disappointment, and asking his audience for their opinions in the comments.
[02]
Simple outline
- 1Showcase official endorsement
- 2Question endorsement's authenticity
- 3Contrast with an ideal standard
- 4Deliver a harsh verdict
- 5Prompt audience for agreement
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 65%
I love it's back to having more physical buttons,
Visual hook · 35%
The video opens with a split-screen/picture-in-picture layout, showing the creator in a small window at the bottom while the main screen displays a close-up of a car's steering wheel and a person's hands. This immediately establishes the format as a reaction or commentary video.
[06]
Hook template
Steal this for your own video
I love that is back to , but is it actually ?
- — I love that smartphones are back to having removable batteries, but is it actually worth the upgrade?
- — I love that fast food is back to using real ingredients, but is it actually as healthy as they claim?
- — I love that sneaker brands are back to classic silhouettes, but is it actually original design or just nostalgia bait?
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Present the target of the critique in its own words—show the official ad, the popular clip, or the statement being challenged. This establishes the 'official story' that will be dismantled.
Payoff
A direct call to action that invites the audience to join the creator's side and validate the contrarian opinion in the comments, fostering a sense of community and shared belief.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Authenticity Takedown
To deconstruct an official or popular narrative (like an advertisement or trend) by questioning its authenticity, comparing it to a 'gold standard,' and rallying the audience around a contrarian viewpoint.
- 1
The Provocative Interruption
The creator's voice enters, immediately casting doubt on the official narrative with a skeptical question or statement, often questioning the motives (e.g., money, influence) behind it.
- 2
Evidence Isolation
Replay and highlight specific positive claims or statements from the source material. This sets them up as targets for direct rebuttal.
- 3
The Unflattering Reveal
Show the product or subject being critiqued from a neutral or critical perspective, and directly challenge the previously isolated claims.
- 4
The Gold Standard Comparison
Introduce universally accepted 'good' examples of the subject. This creates a clear, visual benchmark that makes the target look inferior by comparison.
- 5
The Escalating Judgment
Transition from simple disagreement to a definitive, harsh verdict using strong, emotionally charged language (e.g., 'scam,' 'embarrassing,' 'the worst').
- 6
The Call for Authenticity
Directly address the figures involved in the original narrative (celebrities, creators, brands) and challenge their integrity, positioning the creator as a truth-teller on behalf of the audience.
Themes
Techniques
Trends
Post caption
Very excited to see how bad the depreciation is going to be on the Ferrari Luce 😂 #carsofinstagram #ferrari #luce #lewishamilton #charlesleclerc
Transcript
I love it's back to having more physical better, so you can actually drive, look at the road, and you can feel. I like the glass. It's sticky. And the key as well? Key is very cool. You feel special when you drive this Ferrari. I think it's very futuristic. In terms of the attention to detail, you can tell that's very Ferrari. How much money did Ferrari pay Lewis Hamilton, Charles Leclerc, to make this ad for the Ferrari luce and say things like this. Charles Leclerc literally said you feel special when you drive this Ferrari. He also said I think it's very futuristic. Lewis Hamilton said you can tell that it's very Ferrari. Since when was this very Ferrari and futuristic? This is the furthest thing that is very Ferrari and also futuristic. The last time I checked, cars like these are very Ferrari. A Ferrari, Ford Speciale, 48 Best. Not whatever the fuck this is. For $640,000, this might be the biggest scam I have ever seen. I actually think it's embarrassing to get guys like Lewis Hamilton and Charles Leclerc to say that that car is very Ferrari and futuristic. You'll never see these guys driving that car ever. Come on Lewis Hamilton and Charles Leclerc. Say how you really feel. Don't lead your fans astray astray and say that you love this car when obviously you don't. I don't think anybody loves this car. I doubt even the CEO of Ferrari loves this car. I don't know what's going on. Let me know what you think in the comments.