Post caption
4 types of leverage:
1/ labour - lowest leverage. slow to scale as a business owner and increases output linearly
2/ content - infinite. can be reposted, resent as many times. make once, distribute infinitely.
3/ code - infinite. build once, sell infinitely.
4/ financial - invest money to make money. the most efficient way but not accessible for people just starting out, bc you need a lot for it to be impactful
#leverage #capital #businessowner #finance
Transcript
Became a millionaire at 26 and it's because I learned the concept of leverage. There are four types: capital, labor, code rank content. Capital leverage is making money through investments, but you need a lot of money to do this. So if you're starting from zero, we need to focus on the other three. Labor leverage is about people. When I freelanced solo, I basically had zero leverage. I did designs and I got paid for my designs. When I started hiring people on my team, my business started making money from other people's output, not just my own. Labor is valuable, but the slowest to scale because you have to hire and train people. Then there's content. This is super scalable. One piece of content takes a few hours to make, but you can publish it to multiple platforms, cut it, and repost it. And as the audience grows, I put in similar hours, but I can charge more for brands to partner with me. And finally, code. It's the most scalable but the hardest to market. You build it one time and can sell it indefinitely. Now you'll have the capital to invest where it makes a meaningful difference. People can hit major success focusing on one of these, but most businesses need a mix. For example, you can distribute your code products to your content audience. Follow for more business content. Bye.
