Viral Hooks
Trending short videosEditorial portrait of filmmaker Kane Parsons.
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@cultured_mag

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@cultured_mag You may have seen ‘Backrooms’ discourse spiraling across the Internet. If you haven’t, are you even a film bro? Director @kanepixels is remarkably nonplussed about it all ahead of opening weekend. For good reason. His debut film is set to shatter records, and he’s got a controversially good set of collaborators in his corner. Ahead of the film’s opening, we sat down with Parsons to talk through leading your first film set, which also happens to be a 30,000 square foot maze. Read all about it at the link in bio. Words: @sophie2laura

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The edit1 shot · 3 text
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Performance

Views
537.8K
Likes
35.9K
Comments
268
Engagement
6.7%
Outlier
6.8×

Video #30868 · Carousel

Editorial portrait of filmmaker Kane Parsons.from @cultured_mag

[01]

Overview

An editorial-style portrait of director Kane Parsons, framed as a 'Starter Pack' feature for the publication 'CULTURED'. The image introduces the filmmaker behind the viral 'Backrooms' series, capturing him in a creative environment with his equipment, using a moody aesthetic and graphic overlays to establish a specific tone.

[02]

Simple outline

  1. 1Identify the subject visually
  2. 2Frame content as a list
  3. 3Establish brand identity
  4. 4Create a strong swipe incentive

[03]

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[04]

Classification

Format
Carousel
Concepts
Editorial CarouselCharacter Profile
Elements
Text OverlayColor GradingHandwritten Graphic Overlay
Account
Brand
Topics
MoviesVideo ProductionInternet CultureCreator

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

KANE PARSONS'S STARTER PACK

Verbal hook · 50%

You may have seen ‘Backrooms’ discourse spiraling across the Internet. If you haven’t, are you even a film bro?

Visual hook · 15%

A moody, green-toned portrait of a young filmmaker with an engaging expression, combined with gritty, hand-drawn text and frame overlays that create a distinct, attention-grabbing zine aesthetic.

[06]

Hook template

Steal this for your own video

If you haven't heard about [viral cultural moment], are you even a [passionate fan identity]?

  • — If you haven't heard about the Letterboxd discourse around Saltburn, are you even a film bro?
  • — If you haven't heard about the Stanley cup drama, are you even a hydration girlie?
  • — If you haven't heard about the AI art debate taking over Twitter, are you even a design nerd?

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The entire first slide acts as a hook. It combines a compelling portrait of the subject with a bold text overlay that explicitly names the listicle format ('Starter Pack'), immediately setting expectations and creating a desire to see the list's contents.

Payoff

The payoff is not present on this slide; it is implied to be on the subsequent slides that would reveal the items in the 'Starter Pack'. This slide's function is entirely setup and hook.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Thematic Title Card

To use a single, high-impact cover slide to introduce a subject and frame the subsequent content as a familiar listicle or collection (e.g., 'Starter Pack'). This leverages a known meme format to create a strong curiosity gap, promising a curated set of items on the following slides.

  1. 1

    The Cover Reveal

    This single slide serves as the title card. Its sole purpose is to introduce the central subject ('Kane Parsons's') and the content's organizing principle ('Starter Pack') while establishing the publisher's brand ('Cultured'). The raw, hand-drawn text style adds a distinct personality.

Themes

  • Creativity
  • Filmmaking
  • Internet Culture
  • Behind The Scenes

Techniques

  • Portrait Photography
  • Color Grading
  • Text Overlay
  • Graphic Design

Trends

  • Creator Profile
  • Starter Pack Meme

Post caption

You may have seen ‘Backrooms’ discourse spiraling across the Internet. If you haven’t, are you even a film bro? Director @kanepixels is remarkably nonplussed about it all ahead of opening weekend. For good reason. His debut film is set to shatter records, and he’s got a controversially good set of collaborators in his corner. Ahead of the film’s opening, we sat down with Parsons to talk through leading your first film set, which also happens to be a 30,000 square foot maze. Read all about it at the link in bio. Words: @sophie2laura

Text overlays

  • branding · photo_0

    (CULTURED)

  • title · photo_0

    KANE PARSONS'S

  • title · photo_0

    STARTER PACK

Editorial portrait of filmmaker Kane Parsons. | Viral Hooks