@griffithuniversity
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@griffithuniversity POV: If the Off Campus crew studied at Griffith 🎓🏒 We matched the Off Campus main characters to Griffith degrees and campuses based on their personalities. Which match is spot on… and which one would you change? 👀👇 #offcampus #offcampusseries #hannahwells #garrettgraham
Performance
Video #30969 · Carousel
[01]
A promotional photo introducing a person named Garrett Graham as a 'Bachelor of Business' student at the Gold Coast campus. The image, set in a locker room, is part of a series that connects characters from the 'Off Campus' book series to Griffith University degrees to promote the institution.
[02]
[03]
2.1M3.1×Granddaughter's voiceover photo montage.@goldenbachabc · Origin Story
3.7M5.1×TV special highlight reel promo@goldenbachabc · Hype Teaser
5.6M5.4×Reality show dramatic episode trailer@goldenbachabc · Hype Teaser
752.5K263.8×Alpha male character profile trailer@loveislandau · Character Profile
208.1K1.3×Bachelor's arrival and host chat@goldenbachabc · Teaser Trailer
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5.3M6.4×Reality show reunion teaser trailer@goldenbachabc · Teaser Trailer
893.4KTV show trailer teasing romance and drama@goldenbachabc · Hype Teaser
4.2M7.4×Dramatic teaser for dating show@goldenbachabc · Hype Teaser
256.9K3.7×Dramatic TV show finale trailer@goldenbachabc · Hype Teaser
4.8M4.6×Emotional montage of male friendships@goldenbachabc · Narrative Montage
4.8M7.2×Dramatic TV show episode trailer@goldenbachabc · Hype Teaser[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
Garrett Graham Bachelor of Business
Verbal hook · 50%
POV: If the Off Campus crew studied at Griffith 🎓🏒
Visual hook · 15%
Direct eye contact from an athletic-looking subject in a locker room setting, creating a sense of personal connection and intrigue. The shallow depth of field and focused lighting draw immediate attention to the person.
[07]
The promise the opener makes, and how the video pays it back
Hook
The hook is established in the caption by posing a 'what if' scenario that merges a known universe with a new context. The first slide acts as the immediate visual proof-of-concept for the series.
Payoff
The payoff is delivered in the caption's call-to-action, which invites the audience to validate, challenge, or modify the proposed pairings, driving comment engagement.
[08]
The structural pattern this video runs on
Framework
The Fictional Crossover
Systematically pairs well-known subjects (e.g., fictional characters) with a new, relatable context (e.g., university degrees, jobs), presenting each pairing as a distinct item in a list to spark audience debate and validation.
POV: If the Off Campus crew studied at Griffith 🎓🏒 We matched the Off Campus main characters to Griffith degrees and campuses based on their personalities. Which match is spot on… and which one would you change? 👀👇 #offcampus #offcampusseries #hannahwells #garrettgraham
informational · photo_0
Garrett Graham
informational · photo_0
Bachelor of Business 📍 Gold Coast campus