Viral Hooks
Trending short videosExplaining life philosophy with anecdotes
M

@morganhoong

Instagram · Yap

@morganhoong just make a 1 year plan bc ur gonna be a different person in 6 months #postgrad #college

View original on Instagram

The edit1 shot · 1 text
Shots Text0:57

Performance

Views
92.4K
Likes
6K
Comments
37
Engagement
6.6%
Outlier
1.1×
Length · 27 Mar 2026
0:57

Video #31008 · Yap

Explaining life philosophy with anecdotesfrom @morganhoong

[01]

Overview

The creator addresses viewers who feel lost in their careers by introducing the concept of 'side questing.' She validates their feelings, reframes being young and uncertain as an opportunity, and uses her own diverse two-year career journey—from marketing intern to software student to growth product manager—as proof. She concludes by defining side questing as an abundance mindset and encourages viewers to adopt it to make the future less daunting.

[02]

Simple outline

  1. 1State relatable pain point
  2. 2Introduce novel concept
  3. 3Provide rapid-fire proof
  4. 4Deliver empowering mindset

[03]

Related videos

[04]

Classification

Format
Concepts
Anecdotal PhilosophyOpportunity ExplainerVulnerable Monologue
Elements
Jump CutTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

how to figure out what you're doing with your life

Verbal hook · 50%

If you have no fucking clue what you're doing with your life, may I suggest to you the beautiful art of side questing.

Visual hook

A medium close-up shot of the creator looking directly into the camera, establishing an immediate and personal connection with the viewer.

[06]

Hook template

Steal this for your own video

If you have no [blunt phrase describing their struggle] about [area of life they're stuck in], may I suggest to you the beautiful art of [your unconventional solution].

  • — If you have no clue how to stop overspending on every paycheck, may I suggest to you the beautiful art of the 24-hour wait rule.
  • — If you have zero motivation to work out after a long day, may I suggest to you the beautiful art of the 5-minute workout.
  • — If you have no idea what to cook for dinner every single night, may I suggest to you the beautiful art of theme-night meal planning.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Directly and confrontationally state a deeply relatable audience pain point using informal, authentic language.

Payoff

Conclude with an empowering call to action or a reassuring statement that promises a less daunting future if the new mindset is adopted.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Expert Reframe Blueprint

To solve a common, anxiety-inducing problem by introducing a novel, uniquely-named concept, validating it with personal experience, and reframing it as a powerful mindset shift.

  1. 1

    The Novel Solution Reveal

    Introduce a uniquely named, memorable concept (e.g., 'side-questing') as the solution to the stated problem, framing it as an 'art' or special technique.

  2. 2

    The Shared Insecurity Takedown

    Acknowledge and then dismantle a common social pressure or misconception (e.g., 'everyone else has it figured out'), creating a sense of insider knowledge and validation for the viewer.

  3. 3

    The Weakness-to-Strength Reframe

    Re-contextualize the audience's perceived weakness or negative situation (e.g., being young and clueless) as a hidden strength or unique window of opportunity.

  4. 4

    The Personal Evidence Montage

    Rapidly list a diverse range of personal experiences, jobs, or data points that serve as concrete, fast-paced proof for the novel concept's effectiveness and establish the speaker's authority.

  5. 5

    The Mindset Elevation

    Abstract the practical advice into a broader, more profound philosophical or psychological principle (e.g., abundance vs. scarcity), giving the concept deeper meaning.

Themes

  • Career uncertainty
  • Personal growth
  • Mindset

Techniques

  • Direct address
  • Personal storytelling

Trends

  • Authentic content
  • Vulnerable storytelling

Post caption

just make a 1 year plan bc ur gonna be a different person in 6 months #postgrad #college

Text overlays

  • title · beginning

    how to figure out what you're doing with your life

Transcript

Have no fucking clue what you're doing with your life, may I suggest best you the beautiful art of side questing. Listen, I get it. It seems like everybody chose their major and they chose tier job and they know exactly what they're gonna do for the next twenty years of their life. A big secret of theirs is they don't know what the fuck they're doing either. Some do, but that's a small percentage. Beauty is is that when you are young, you have so much time on your hands rank literally every single person in the world is literally ready to give you opportunity. And they already assume that you're stupid. So they don't really expect anything out of you. They just kinda have to like you and vibe with you in order to give you opportunity. I give you this advice as somebody who has a proven track record of career side questing. In the past few years, I have been a product marketing intern, and then I thought I wanted to be a software engineer. So I studied CS, and I fucking hated it. In that time, I was also a content creator. I was a fry cook. I was a waitress. Then I ended up being product management better, and then I got hired full time as a growth product manager. I went out my own business at one point, and I was making a lot of money. And this was all in the span of two years. After that, there's still a lot on my list of things I want to do. Art of side questing is just approaching life with an abundance mindset because life is just really fucking miserable when you have a scarcity mindset. No just try side worst, and the future is gonna look a lot less scary.

Explaining life philosophy with anecdotes | Viral Hooks