@currys
Instagram · Speaker address
@currys 🚨 OFFICIAL: We’re hearing of rumours coming out of Merseyside that a deal is close… here we go! Merseyside Currys that is, the big news that you can get a free LG Soundbar with select LG OLED TVs when you buy at Currys #ad
Performance
Video #31499 · Speaker address
[01]
A man, adopting the persona and language of a famous football transfer journalist, announces a promotional deal. He builds suspense by calling it 'the deal of the summer' before revealing it's a partnership between LG and Currys, where customers get a free LG soundbar with the purchase of a select LG OLED TV, framing it as a 'deal done' with 'no transfer fee'.
[02]
[03]
2.8M27.3×Football transfer parody for tech deal@currys · Themed Announcement
174K4.2×Walk-up reveal of football joke@currys · Brand Personification
24.5M137.2×Celebrity announces brand giveaway promotion@jaboowins · Product Promo
265.1K32×Press conference cancels sale for giveaway@brittney_saunders · Themed Announcement
2.9M9.4×Employee recites Gen Z marketing script@currys · Satirical Product Pitch
900.7K53.4×Man balances TV on chin in store@tobeywilldoit_ · Skit
316.3KBrand vs competitor reaction video@currys · Relatable One Shot
15.1M1.2×Meme interrupts product pitch skit@currys · Skit
751KText overlay joke promotes boba · Product Promo
675.5K4.9×Character aggressively tests home appliances@currys · Character Gag
349.3K36×Skit pretending to be store employee@colerelton2 · Skit
500.6K67.9×Satirical tour of a seaside town@currys · Mockumentary Sketch[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 70%
Here we go. The deal of the summer is finally heading to a close...
Visual hook · 30%
A man looks directly and intensely into the camera, creating the sense of an important and urgent announcement.
[06]
Steal this for your own video
The of is finally heading to a close — just made it happen.
[07]
The promise the opener makes, and how the video pays it back
Hook
Initiate with a signature catchphrase and immediately frame the subject as a highly anticipated, time-sensitive 'deal of the summer,' borrowing the high stakes of a familiar news cycle.
Payoff
Conclude by bookending with the signature catchphrase, reinforcing brand identity and leaving the audience with a clear, urgent, and seemingly effortless call to action.
[08]
The structural pattern this video runs on
Framework
The Transfer Window Announcement
Framing a commercial offer with the urgency, language, and structure of a major breaking news story (like a sports transfer) to generate excitement and a feeling of exclusivity.
The Partner Reveal
Announce the key players or brands involved without detailing the offer, building suspense about the nature of the collaboration.
The Primary Value Stack
Detail the inherent qualities and benefits of the main product or service, establishing its standalone value before introducing the bonus.
The 'Free' Add-On Twist
Reveal an unexpected, valuable bonus item that is included at no extra cost, creating the central moment of surprise and satisfaction.
The Friction Removal Clause
Systematically dismantle potential customer objections or perceived complexities by explicitly stating what is *not* required (e.g., 'no hidden fees,' 'no negotiation,' 'no complex steps').
The Exclusive Summary & CTA
Clearly restate the complete, combined offer, specify its exclusivity to a single channel, and drive immediate action by introducing scarcity (e.g., 'limited time').
🚨 OFFICIAL: We’re hearing of rumours coming out of Merseyside that a deal is close… here we go! Merseyside Currys that is, the big news that you can get a free LG Soundbar with select LG OLED TVs when you buy at Currys #ad
Here we go. The deal of the summer is finally heading to a close right as we get towards the start of the season and the business end of the transfer window. Some would say best in time, and it's a big one. LG and Currys, here we go. If you are buying select LG OLED TVs right now at Currys, you are not just getting a world class picture, incredible detail, and cinematic OLED quality. You are also getting a free LG soundbar. Yes. Free. No transfer fee. No negotiation. Deal done. It's official. LG TV plus. Free soundbar only at curries. Limit the time. Don't miss it. Here we go.