@jordanrogers
Instagram · Split screen
@jordanrogers The only logical choice for Steph was signing with a Chinese brand & today they announced that Li Ning and Steph entered into a ten year deal. This is great for Steph and will allow him to innovate and sign other athletes as his career moves into a new phase. Nike, adidas, Reebok were never a real option and I explain why 💡
Performance
Video #31538 · Split screen
[01]
The creator explains why Steph Curry signed a shoe deal with the Chinese brand Li-Ning instead of major brands like Nike or Adidas. He breaks down the market saturation at Nike, listing their extensive roster of star athletes, and argues that Chinese brands offer legacy athletes like Curry more creative control, equity, and a direct line to a massive market. The creator concludes by noting that Curry retains the rights to his own brand logo, solidifying it as a smart business move.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Why Steph Curry Signed w/ Li Ning 🌯
Verbal hook · 40%
Steph Curry's next signature shoe is with not Nike, not Adidas, not New Balance.
Visual hook · 5%
A split-screen effect with the creator in a picture-in-picture overlay, speaking directly to the camera, positioned over a large, high-quality image of Steph Curry.
[06]
Steal this for your own video
Why chose over
[07]
The promise the opener makes, and how the video pays it back
Hook
A surprising statement that subverts audience expectations by negating the most common assumptions, creating an immediate 'why' question.
Payoff
A concluding statement that reaffirms the initial thesis as the only logical outcome, often adding a final piece of insider information to reward the viewer for watching until the end.
[08]
The structural pattern this video runs on
Framework
The Inevitable Conclusion
To explain a surprising or counter-intuitive outcome by systematically dismantling the obvious, expected explanations and revealing a hidden, more logical reason, thereby positioning the narrator as an insider expert.
The Context & Credibility Setup
Quickly provides essential background on the surprising new reality and establishes the narrator's authority on the subject, often by claiming prior knowledge or prediction.
The Problem Framing
States the core thesis and explicitly addresses the audience's most likely counter-arguments, setting them up to be systematically dismantled.
The Incumbent's Dilemma
Explains why the established, expected options were not viable. This is supported by a rapid-fire list of evidence to overwhelm doubt and solidify the argument.
The Challenger's Opportunity
Presents the alternative option as the only logical choice by contrasting its strategy, advantages, and business model with the previously dismantled incumbents.
The only logical choice for Steph was signing with a Chinese brand & today they announced that Li Ning and Steph entered into a ten year deal. This is great for Steph and will allow him to innovate and sign other athletes as his career moves into a new phase. Nike, adidas, Reebok were never a real option and I explain why 💡
title · beginning
Why Steph Curry Signed w/ Li Ning 🌯
contextual · middle
Nike fumbled again 😭
call-to-action · end
For More ➡️
contextual · end
Steph Curry X Under Armour: How it Failed & What's Next?
Steph Curry's next signature shoe is with not Nike, not Adidas, not New Balance. It's Lining, the Chinese sportswear company that is number two in China best behind Anta, who also has Dwyane Wade and Jimmy Butler. And if this was surprising to you, you must not be following me close enough because I predicted this months ago. This is really Steph's only option outside of starting his own rank, which is really big lift. So why not Nike or Adidas? Let me explain for those of you who will say that Nike fumbled or Adidas missed an opportunity. Nike has an embarrassment of riches. As As somebody who's a brand director in Nike basketball, the biggest quality problem that you have is that you have too many athletes to market and focus and give attention. They have LeBron, Tier, Ja Morant, Wimby, Asia Wilson, Sabrina, Giannis, Caitlin Clark, Devin Booker. They They just signed AJ DeBanta, and they're giving Cade Cunningham his own signature shoe. Brands like Nike and Adidas need young athletes that they sign at the grassroots level and then raise them up. That's where the business opportunity is. But for the Chinese brands, they can work with legacy and aren't so reliant upon the retro model. They are signing more and more athletes, giving them creative control and equity in the company, and they're starting to make some real strides in the American market. And if they don't, they have 1,000,000,000 people in China who will buy the product too. This was really the only viable option for Steph, and and I think it was a good one. Important caveat in closing, he does get to retain the rights to his Curry brand logo and the business, and he will be able to sign other athletes. No word on what that means for DRM Fox. Congrats to Li Ning and Steph on the new partnership.