Viral Hooks
Trending short videosExplains five viral carousel formats
R

@rico.incarnati

Instagram · Talking Head Edit

@rico.incarnati 5 Carousels BLOWING UP Right Now You Need to Make. 🚨2 Crucial Things to Keep in Mind with Carousels: 1. Add an audio or trending audio to your carousel that best fits the mood/vibe. This is an easy way for you to get more organic reach and for your carousel to be featured in the reels tab. 2. The second slide of your carousel is more important if not equally as important as the first slide. If someone does not engage with the first slide, they will be shown the second one at a later time so make that one count too. Hope this helped. You’re one video away, Enrico

View original on Instagram

The edit1 shot · 11 text
Shots Text1:04

Performance

Views
466.7K
Likes
13.5K
Comments
193
Engagement
2.9%
Outlier
72.5×
Length · 8 Oct 2025
1:04

Video #31542 · Talking Head Edit

Explains five viral carousel formatsfrom @rico.incarnati

[01]

Overview

The creator presents a listicle of five high-performing Instagram carousel formats, explaining the strategy behind each one—stop-motion, listicle, PIE (Problem, Insight, Execution), cart-to-container, and 'what I'm into'—while showing visual examples to illustrate how viewers can replicate them for social media growth.

[02]

Simple outline

  1. 1Reveal hidden trend
  2. 2List actionable formats
  3. 3Explain each format's mechanics
  4. 4Provide visual proof

[03]

Related videos

[04]

Classification

Concepts
PlaybookBreakdownRapid Fire Listicle
Elements
Title Text HookJump CutGraphic OverlayFollow / Subscribe CTA

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

5 TYPES OF CAROUSELS BLOWING UP RIGHT NOW!

Verbal hook · 40%

There's a wave of carousels blowing up right now that are actually getting views, but most people have no idea they even exist.

Visual hook · 15%

The speaker talks directly to the camera with animated overlays of carousel examples with high view counts (2.7M, 2.3M) appearing behind him.

[06]

Hook template

Steal this for your own video

[NUMBER] Types of [CONTENT FORMAT] Blowing Up Right Now

  • — 5 Types of Reels Blowing Up Right Now
  • — 4 Types of Email Subject Lines Blowing Up Right Now
  • — 7 Types of YouTube Thumbnails Blowing Up Right Now

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Identifies a popular, successful trend that the target audience is likely unaware of, creating an immediate information gap and sense of urgency.

Payoff

A direct call to action that positions the creator as an ongoing source of valuable insights, linking the content just delivered to the benefit of following.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Proven Toolkit

Presenting a curated list of proven, actionable strategies or formats for a specific goal, with each item explained and validated with social proof.

  1. 1

    The Actionable Promise

    Explicitly states the number of solutions that will be provided, framing the content as a practical, easy-to-follow toolkit.

  2. 2

    The Itemized Breakdown

    Systematically presents each of the five items in the list, following a consistent micro-pattern for clarity and predictability.

Themes

  • content creation
  • marketing tips
  • social media growth

Techniques

  • listicle format
  • social proof
  • direct-to-camera

Trends

  • instagram carousels

Post caption

5 Carousels BLOWING UP Right Now You Need to Make. 🚨2 Crucial Things to Keep in Mind with Carousels: 1. Add an audio or trending audio to your carousel that best fits the mood/vibe. This is an easy way for you to get more organic reach and for your carousel to be featured in the reels tab. 2. The second slide of your carousel is more important if not equally as important as the first slide. If someone does not engage with the first slide, they will be shown the second one at a later time so make that one count too. Hope this helped. You’re one video away, Enrico

Text overlays

  • title · beginning

    5 TYPES OF CAROUSELS BLOWING UP RIGHT NOW!

  • informational · beginning

    2.7M

  • informational · beginning

    2.3M

  • informational · middle

    #1 STOP-MOTION CAROUSEL

  • informational · middle

    #2 LISTICLE CAROUSEL

  • informational · middle

    #3 PIE CAROUSEL

  • informational · middle

    problem P I E insight execution

  • informational · middle

    don't know how to [x] you just don't know how [y] use this techniques [z]

  • informational · middle

    #4 CART TO CONTAINER CAROUSEL

  • informational · end

    #5 WHAT I'M INTO CAROUSEL

  • call-to-action · end

    follow for more

Transcript

Is a wave of carousels blowing up right now that are actually getting views, but most people have no idea they even exist. So here are five you can copy right now. Number one, the stop motion carousel. Each swipe shows a small change no the audience feels like they're watching movement. These are a pattern interrupt and engaging because you have to hold the dots and scroll to get the whole effect. Number two, listicle carousel. These work time and time again. Your title slide starts with a number and a promise, and each slide delivers on a tactical takeaway. And here are a few examples on the screen that you can look at. Number three, the pie carousel, which stands for problem, insight, execution. And your title slide is the most important, so steal this framework. Don't know how to x, plus you just don't know how y, plus use these techniques z. Then each slide delivers on the techniques. Number four, the cart to container carousel. Start with what you bought, then each slide shows how you used it, whether that's meals, snacks, or anything else extra. And number five, the what I'm into carousel. Share what you're reading, watching, or listening to. Provide quick takeaways and links no people can take action. And if you wanna grow on social media or you just wanna make better content, follow for more.

Explains five viral carousel formats | Viral Hooks