@hayleykiyoko
Instagram · Yap
@hayleykiyoko lyft, laugh, lesbian 🩷🧡🤍 Use code LETSGOLESBIANS for 50% off your ride up to $10 throughout Pride Month. Supplies are limited. Follow @lyft for more code drops this month! #LyftPartner
@hayleykiyoko
Instagram · Yap
@hayleykiyoko lyft, laugh, lesbian 🩷🧡🤍 Use code LETSGOLESBIANS for 50% off your ride up to $10 throughout Pride Month. Supplies are limited. Follow @lyft for more code drops this month! #LyftPartner
Performance
Video #31568 · Yap
[01]
The creator delivers a direct-to-camera announcement for a partnership with Lyft during Pride Month. She begins with a humorous premise that the 'L' in Lyft stands for 'Lesbian' for the month, then transitions into a call-to-action, encouraging viewers to use a Lyft with a provided discount code to see the movie 'Girls Like Girls' on its opening weekend. She concludes with a warm message wishing her audience a Happy Pride.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
I'm here to
Verbal hook · 70%
I'm here to inform you that the L in LIFT actually stands for Lesbian this Month.
Visual hook · 15%
A medium close-up of the creator speaking directly to the camera with an engaging expression, combined with a large, high-contrast yellow text overlay appearing immediately.
[06]
Steal this for your own video
I’m here to inform you that the in actually stands for this .
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens with a formal, PSA-style statement ('I'm here to inform you...') that creates a pattern interrupt and generates curiosity about the 'official' information to be shared.
Payoff
The payoff is a clear, incentivized call to action that feels earned and integrated rather than abrupt, followed by a positive emotional sign-off that strengthens community connection.
[08]
The structural pattern this video runs on
Framework
The Playful Reframe Funnel
To present a promotional message by first establishing a humorous, fictional premise about a brand or concept, and then presenting the call to action as the only logical conclusion of that premise.
The Playful Reframe
Subverts the formal setup by revealing a humorous, thematic re-definition of a well-known brand or concept, creating an inside joke with the target audience.
The Inevitable Conclusion
Uses transitional phrasing ('So of course...') to create a seamless, logical bridge that positions the upcoming call to action as the natural consequence of the initial humorous premise.
The Actionable Directive
Delivers the specific call to action, including all necessary details (what to do, where to go, when to do it) and explicitly revealing the promotional offer.
The Community Affirmation
Shifts from a promotional to a personal tone, concluding with a warm, inclusive message that reinforces the video's theme and builds rapport with the viewer.
lyft, laugh, lesbian 🩷🧡🤍 Use code LETSGOLESBIANS for 50% off your ride up to $10 throughout Pride Month. Supplies are limited. Follow @lyft for more code drops this month! #LyftPartner
title · beginning
I'm here to
title · beginning
inform you that the
title · beginning
"L" in Lyft
branding · beginning
lyft
title · beginning
actually stands for
title · beginning
lesbian this month
call-to-action · middle
Use ride code LETSGOLESBIANS for up to 50% off your ride there
informational · middle
June 19
contextual · end
Happy Pride!
I'm here to inform you that the L in LIFT actually stands for Lesbian this Month. So of course you should be taking a LIFT to go see Girls Like Girls in theaters, June tier, opening weekend with all of your friends. I love you all so much. Happy Pride.