Viral Hooks
Trending short videosFunny take on brand for Pride
H

@hayleykiyoko

Instagram · Yap

@hayleykiyoko lyft, laugh, lesbian 🩷🧡🤍 Use code LETSGOLESBIANS for 50% off your ride up to $10 throughout Pride Month. Supplies are limited. Follow @lyft for more code drops this month! #LyftPartner

View original on Instagram

The edit1 shot · 9 text
Shots Text0:17

Performance

Views
659.3K
Comments
206
Engagement
0%
Outlier
15.8×
Length · 1 Jun 2026
0:17

Video #31568 · Yap

Funny take on brand for Pridefrom @hayleykiyoko

[01]

Overview

The creator delivers a direct-to-camera announcement for a partnership with Lyft during Pride Month. She begins with a humorous premise that the 'L' in Lyft stands for 'Lesbian' for the month, then transitions into a call-to-action, encouraging viewers to use a Lyft with a provided discount code to see the movie 'Girls Like Girls' on its opening weekend. She concludes with a warm message wishing her audience a Happy Pride.

[02]

Simple outline

  1. 1State a surprising 'fact'
  2. 2Connect 'fact' to a logical action
  3. 3Provide a specific directive
  4. 4End with a community message

[03]

Related videos

[04]

Classification

Format
Concepts
Product PromoThemed Announcement
Elements
Text OverlayJump CutImage Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 15%

I'm here to

Verbal hook · 70%

I'm here to inform you that the L in LIFT actually stands for Lesbian this Month.

Visual hook · 15%

A medium close-up of the creator speaking directly to the camera with an engaging expression, combined with a large, high-contrast yellow text overlay appearing immediately.

[06]

Hook template

Steal this for your own video

I’m here to inform you that the [letter] in [brand or product name] actually stands for [timely community-specific meaning] this [timeframe].

  • — I’m here to inform you that the S in Sephora actually stands for Self-Care this Valentine’s Day.
  • — I’m here to inform you that the P in Peloton actually stands for Pilates this January.
  • — I’m here to inform you that the C in Costco actually stands for Cookout this Memorial Day weekend.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The video opens with a formal, PSA-style statement ('I'm here to inform you...') that creates a pattern interrupt and generates curiosity about the 'official' information to be shared.

Payoff

The payoff is a clear, incentivized call to action that feels earned and integrated rather than abrupt, followed by a positive emotional sign-off that strengthens community connection.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Playful Reframe Funnel

To present a promotional message by first establishing a humorous, fictional premise about a brand or concept, and then presenting the call to action as the only logical conclusion of that premise.

  1. 1

    The Playful Reframe

    Subverts the formal setup by revealing a humorous, thematic re-definition of a well-known brand or concept, creating an inside joke with the target audience.

  2. 2

    The Inevitable Conclusion

    Uses transitional phrasing ('So of course...') to create a seamless, logical bridge that positions the upcoming call to action as the natural consequence of the initial humorous premise.

  3. 3

    The Actionable Directive

    Delivers the specific call to action, including all necessary details (what to do, where to go, when to do it) and explicitly revealing the promotional offer.

  4. 4

    The Community Affirmation

    Shifts from a promotional to a personal tone, concluding with a warm, inclusive message that reinforces the video's theme and builds rapport with the viewer.

Themes

  • Pride Month
  • Brand Partnership
  • Community
  • Humor

Techniques

  • Direct-to-camera address
  • Call-to-action
  • Humorous framing

Trends

  • Influencer Marketing
  • Pride Month Campaigns

Post caption

lyft, laugh, lesbian 🩷🧡🤍 Use code LETSGOLESBIANS for 50% off your ride up to $10 throughout Pride Month. Supplies are limited. Follow @lyft for more code drops this month! #LyftPartner

Text overlays

  • title · beginning

    I'm here to

  • title · beginning

    inform you that the

  • title · beginning

    "L" in Lyft

  • branding · beginning

    lyft

  • title · beginning

    actually stands for

  • title · beginning

    lesbian this month

  • call-to-action · middle

    Use ride code LETSGOLESBIANS for up to 50% off your ride there

  • informational · middle

    June 19

  • contextual · end

    Happy Pride!

Transcript

I'm here to inform you that the L in LIFT actually stands for Lesbian this Month. So of course you should be taking a LIFT to go see Girls Like Girls in theaters, June tier, opening weekend with all of your friends. I love you all so much. Happy Pride.