@carmeloanthony
Instagram · Skit
@carmeloanthony Back in the league as Head Coach of @cerave. It’s 3 essential ceramides to the dome from here on out. #CeravePartner
Trending short videosCelebrity coach product ad skit
The edit1 shot · 4 text
Shots Text0:15
Performance
- Views
- 14.7M
- Likes
- 15.4K
- Comments
- 680
- Engagement
- 0.1%
- Outlier
- 511.6×
- Length · 13 May 2026
- 0:15
Video #31648 · Skit
Celebrity coach product ad skitfrom @carmeloanthony
[01]
Overview
The video reveals basketball star Carmelo Anthony as a 'Head Coach' in a steamy locker room, where he promotes CeraVe shampoo by making a 'three to the dome' gesture symbolizing the product's three essential ceramides. He is then joined by a team of 'dermatologists' in lab coats who mimic the gesture, before the video concludes with a product shot and branding.
[02]
Simple outline
- 1Create initial mystery
- 2Reveal an authority figure
- 3Reframe a signature gesture
- 4Deliver the thematic punchline
- 5Display the product solution
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Visual hook · 100%
The video opens with a mysterious, tight shot of a white hoodie in a hazy, steam-filled room. This creates immediate intrigue and curiosity about the person and the setting before they are revealed.
[06]
Hook template
Steal this for your own video
Open on a tight, hazy close-up of in a , then reveal .
- — Open on a tight, hazy close-up of a chef’s apron in a smoke-filled kitchen, then reveal a Michelin-starred pastry chef.
- — Open on a tight, hazy close-up of a hard hat in a dust-filled workshop, then reveal a luxury furniture designer.
- — Open on a tight, hazy close-up of a lab coat in a neon-lit studio, then reveal a sneaker customizer.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An ambiguous close-up on an object or person, combined with a sharp, thematic sound effect, to generate immediate curiosity before the full context is revealed.
Payoff
A clean, direct product shot with text overlays that explicitly detail the key features and benefits, resolving the creative narrative into a clear commercial message.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Iconic Reframe
This framework leverages a well-known figure's signature action or catchphrase and recontextualizes it as a metaphor for a product's key feature, creating a memorable and clever association.
- 1
The Enigmatic Setup
Establishes an intriguing atmosphere with a mysterious visual and an attention-grabbing sound, compelling the viewer to wait for the reveal.
- 2
The Authority Reveal
Unveils a recognizable celebrity or expert figure within a thematic setting, instantly establishing credibility and a narrative context.
- 3
The Signature Action
The figure performs their most iconic and recognizable gesture or action, triggering audience recognition and association.
- 4
The Slogan Bridge
A verbal punchline and on-screen text explicitly connect the signature action to a core product benefit, creating a clever and memorable mnemonic device.
- 5
The Chorus of Approval
Supporting characters (often framed as experts or a team) appear and mimic the signature action, providing visual reinforcement and social proof for the core message.
Themes
Techniques
Post caption
Back in the league as Head Coach of @cerave. It’s 3 essential ceramides to the dome from here on out. #CeravePartner
Text overlays
contextual · middle
CARMELO ANTHONY
title · middle
THREE (ESSENTIAL CERAMIDES) TO THE DOME
informational · end
HAIRCARE REINVENTED WITH DERMATOLOGISTS, FORMULATED WITH 3 ESSENTIAL CERAMIDES
informational · end
FLAKES
Transcript
Three. To the dawn.