@phillipqvu
Instagram · Vlog
@phillipqvu Apo was basically unknown the majority of her life #ScribbleSquad #Notability Also if yall want 50% off your first year of Notability, code: PhillipNB
@phillipqvu
Instagram · Vlog
@phillipqvu Apo was basically unknown the majority of her life #ScribbleSquad #Notability Also if yall want 50% off your first year of Notability, code: PhillipNB
Performance
Video #32029 · Vlog
[01]
The creator narrates the origin story of Apo Whang-od, a legendary Filipino tattoo artist. He contrasts the well-known facts about her fame with her 90 years of anonymity, explaining how a 2007 documentary by Lars Krutak catapulted her to global recognition late in her life, all while sharing his personal experience of getting a tattoo from her.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
the usual story everyone tells is...
Verbal hook · 40%
The usual story everyone tells is she's a freaking a 108 year old tattoo artist.
Visual hook · 15%
A warm, engaging shot of a young, shirtless man smiling and interacting with an elderly, traditionally dressed woman, creating immediate visual contrast and human interest.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Established Legend. The video begins by stating the most famous, widely accepted facts about the subject, confirming what the audience already thinks they know to establish a baseline.
Payoff
The Legendary Transformation. The video concludes by summarizing the subject's dramatic shift from obscurity to fame, providing a satisfying resolution to their origin story and reinforcing their iconic status.
[08]
The structural pattern this video runs on
Framework
The Hidden History
To take a well-known subject and reveal the surprising, lesser-known story of their origin and rise to prominence, framed through a personal lens that subverts the common narrative.
The Personal Counterpoint
The narrative pivots by introducing a personal, often visceral, experience or insight from the creator. This challenges the common perception and promises a deeper, more authentic story.
The Historical Context Reveal
The subject's significance is reframed by placing them within a much larger, often surprising, historical timeline. This provides the core 'mind-blown' moment of the video.
The Era of Anonymity
The video details the long period before the subject became well-known, highlighting their humble or obscure origins to create a strong contrast with their current status.
The Inciting Incident
A specific external person, event, or discovery is introduced as the singular catalyst that set the subject on the path to recognition.
The Media Amplifier
The video shows how the catalyst event was documented and broadcast to a wider audience, triggering the subject's exponential rise in popularity.
Apo was basically unknown the majority of her life #ScribbleSquad #Notability Also if yall want 50% off your first year of Notability, code: PhillipNB
contextual · beginning
the usual story everyone tells is...
informational · beginning
shes a freaking 108
contextual · beginning
*this was v painful
informational · middle
1917
contextual · middle
Buscalan
contextual · middle
one day in 2007,
contextual · middle
"Tattoo Hunter"
contextual · end
at 90 years old
contextual · end
is world famous.
The usual story everyone tells is she's a freaking a 108 year old tattoo artist. Oh my good. She's the living legend, the oldest person to ever appear on the cover of Vogue. But as I was getting railed into a bloody mess of tears for the second time outside of her humble house, started to think about how truly insane it is that Appa Wong Ad was born in 1917, the same year The US entered the worst Worse War. And for the next ninety years, she lived in anonymity tier a mountain village mostly famous for growing marijuana. But then one day in 2007, this guy named Lars shows up. I'm Lars Crutack, a tattoo anthropologist. He films her incredible traditional tattooing for Discovery Channel. Two years later, the channel airs, and now at 90 years old, Apo Wong Ngo is world famous.