@wikipedia
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@wikipedia If you were born in February, are you team ghif or team jif?
Trending short videosAstrology meme about Wikipedia rabbit holes
The edit1 shot · 2 text
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Performance
- Views
- 700.6K
- Likes
- 46.7K
- Comments
- 258
- Engagement
- 6.7%
- Outlier
- 32.1×
Video #32494 · Carousel
Astrology meme about Wikipedia rabbit holesfrom @wikipedia
[01]
Overview
This is a single-image post designed for engagement, featuring a grainy, black-and-white photo of a person with a wine glass. A text overlay prompts the viewer to discover their 'next Wikipedia rabbit hole' based on their birth month, a popular meme format that leverages personalization and curiosity.
[02]
Simple outline
- 1State a personalized premise
- 2Reveal results by category
- 3Deliver individual payoff
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
Your next Wikipedia rabbit hole according to your birth month
Verbal hook · 30%
If you were born in February, are you team ghif or team jif?
Visual hook · 15%
A moody, grainy, black-and-white close-up of a face partially hidden by a wine glass, creating an artistic and mysterious aesthetic that contrasts with typical social media visuals.
[06]
Hook template
Steal this for your own video
Your next according to your
- — Your next true crime documentary according to your birth month.
- — Your next workout split according to your zodiac sign.
- — Your next book recommendation according to your love language.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The opening slide acts as the title card and hook, establishing the central premise: a specific type of content will be assigned to the viewer based on a personal attribute. It sets the 'rules of the game' for the carousel.
Payoff
The payoff is not on the final slide, but on the specific slide that corresponds to the viewer's own attribute. The satisfaction comes from finding 'your' result within the list.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Personalized Attribute Listicle
This framework hooks the audience by promising a personalized piece of information based on a common, non-negotiable attribute (like birth month or zodiac sign). This creates a powerful curiosity gap, compelling users to swipe through the list to find the slide that applies directly to them.
- 1
The Premise Declaration
Slide 1 clearly and concisely states the value proposition. It tells the user what they will get (a Wikipedia rabbit hole) and how it will be determined (by their birth month), creating an immediate incentive to swipe.
- 2
The Sequential Reveal (Implied)
Subsequent slides (not pictured) would each be dedicated to one category of the organizing principle (e.g., one slide for January, one for February, etc.), delivering the promised content for that specific segment.
Themes
Techniques
Trends
Post caption
If you were born in February, are you team ghif or team jif?
Text overlays
informational · photo_0
Your next Wikipedia rabbit hole according to your birth month
contextual · photo_0
David Dennis, CC BY-SA 2.0