@makeanddocrew
Instagram · Vlog
@makeanddocrew Part 1: Can a regular crocheter design and manufacture a hook? TBD… I’m sharing all the details of this wild ride with our VIP email crew. Comment “hooked” and check your DMs for the behind-the-scenes story. #makeanddocrew #crochethooks #crocheterslife
Performance
Video #32667 · Vlog
[01]
The creator, a long-time crocheter, documents her journey of designing the perfect crochet hook. She explains her dissatisfaction with existing hooks, the process of hiring a 3D designer, and the iterative cycle of creating and testing numerous prototypes. The narrative highlights the challenges, moments of self-doubt, feedback from her mother and other crocheters, and the meticulous attention to detail, culminating in a design she is proud of, only to realize that manufacturing it at scale is the next major hurdle.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
after 35 years of crocheting
Verbal hook · 60%
After thirty five years of crocheting, I couldn't use a hook without imagining what I'd change, which is how I ended up paying someone $500 an hour to help me make one.
Visual hook · 5%
A woman is shown crocheting while sitting outdoors in a pleasant setting with lush greenery and palm trees, immediately establishing the video's core theme and activity.
[06]
Steal this for your own video
After years of , I finally got fed up enough to pay someone $ an hour to help me fix it.
[07]
The promise the opener makes, and how the video pays it back
Hook
Juxtapose a long-held, niche-specific dissatisfaction with a high-stakes, specific action taken to solve it, immediately establishing expertise and the scale of the endeavor.
Payoff
The 'Summit-is-the-Basecamp' Reveal: The protagonist realizes that solving the initial, difficult problem (design) was merely the 'easy part' and that a much larger, more daunting challenge (mass production) now lies ahead, creating a compelling cliffhanger for the next installment.
[08]
The structural pattern this video runs on
Framework
The Creator's Gauntlet
To document the arduous, non-linear, and emotionally taxing journey of creating a perfect product from a personal vision, culminating in a cliffhanger that reveals an even greater challenge ahead.
The Expert's Gambit
The protagonist states their deep experience and the specific, costly commitment they've made to solve a long-standing problem, framing the story as a high-stakes quest.
The Relatable Authority
The protagonist introduces themselves with both a personal, relatable identity (e.g., 'a mom') and a professional one (e.g., 'a designer') to build trust and connection.
The Vision/Execution Gap
Clearly define the central conflict: having a perfect vision for the end result but lacking the technical knowledge to create it.
The Rapid-Fire Setback
A quick montage of early, numbered prototypes failing for distinct reasons, efficiently demonstrating the project's difficulty and the iterative nature of the process.
The Mentor's Veto
An external authority figure (a parent, a mentor) provides critical feedback that invalidates recent progress, creating a significant emotional and practical setback.
The Crisis of Faith
The protagonist expresses deep self-doubt and considers abandoning the project, representing the emotional low point of the narrative.
The Breakthrough Moment
A specific iteration of the product is achieved that finally meets the creator's internal standards, signaling a major turning point in the journey.
The Peer Review Gauntlet
The near-final product is tested by trusted peers, receiving mostly positive feedback but with one critical piece of negative feedback from the most trusted source, forcing a final round of revisions.
The Creator's Endorsement
After obsessive final tweaks, the protagonist declares the product is finally something they are proud to attach their name to, resolving the design conflict.
Part 1: Can a regular crocheter design and manufacture a hook? TBD… I’m sharing all the details of this wild ride with our VIP email crew. Comment “hooked” and check your DMs for the behind-the-scenes story. #makeanddocrew #crochethooks #crocheterslife
contextual · beginning
after 35 years of crocheting
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a hook without imagining what I'd change
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someone $500 an hour to help me
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I'm Jess I'm a mom and a crochet designer
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how I wanted a hook to feel
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and I had zero idea how to make it exist
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and I hired a 3D designer
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we paid him $500 an hour
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while I obsessed over fractions of a millimeter
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too heavy
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prototype two rubbed my hand in a weird way
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Prototype 3 fixed both of these problems
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and immediately created new ones
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I knew the hook I wanted was probably in there somewhere
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I just couldn't find it
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our mom tried prototype 8
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I thought we were close
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yeah the proportions are off
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these CAD renderings thinking what am I doing
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maybe this thing should just live on my laptop forever
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but around Prototype 11 I stopped immediately noticing things I wanted to change
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to crocheters I trust
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almost everyone loved it
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one person didn't and unfortunately I trusted her opinion the most
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we open the design files again and again
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still changing details most people might not ever notice
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at some point though it became a hook I was willing to put my name on
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which is when it hit me that designing the hook was the easy part
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one great crochet hook was hard enough
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now we needed to make thousands
call-to-action · end
as we try not to screw it up
Better thirty five years of crocheting, I couldn't use a hook without imagining what I'd change, which is how I ended up paying someone $500 an hour to help me make one. I'm Best. I'm a mom and a crochet designer. I knew exactly how I wanted a hook to feel, and I had zero idea how to make it exist. So my sister and I hired a three d designer. We paid him $500 an hour while I obsessed over fractions of a millimeter. Prototype one, too heavy. Prototype two, rubbed my hand in a weird way. Prototype three fixed both of these problems and immediately created new ones. I knew the hook I wanted was probably in there somewhere. I just couldn't find it. Our mom tried prototype eight. I thought we were close. She said, yeah, the proportions are off. There were times I'd stare at these Bad renderings thinking, what am I doing? Maybe this thing should just live on my laptop forever. But around prototype 11, I stopped immediately noticing things I wanted to change. So I sent it to Crocheters I worst. Almost everyone loved it. One person didn't. And unfortunately, I trusted her opinion the most. We opened the design files again and again, still changing details worst people might not ever notice. At some point though, it became a hook I was willing to put my name on, which is when it hit me that designing the hook was the easy part. One great crochet hook was hard enough. Now we needed to make thousands. Follow along as we try not to screw it up.