@complex
Instagram · Quick Hit
@complex Idk if New York is gonna survive this 😭
@complex
Instagram · Quick Hit
@complex Idk if New York is gonna survive this 😭
Performance
Video #32695 · Quick Hit
[01]
A Complex News reporter interviews an ecstatic New York Knicks fan in a chaotic crowd outside Madison Square Garden. After the fan's hyped speech, the reporter lands a kickflip on a skateboard, causing the crowd to erupt in celebration and mob him before he signs off.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
THEY'RE HITTING KICKFLIPS OUTSIDE MSG RN
Verbal hook · 15%
Big New York fucking city, man.
Visual hook · 20%
A shaky, close-up, handheld shot that immediately immerses the viewer in a chaotic, high-energy crowd at night.
[06]
Steal this for your own video
THEY'RE OUTSIDE RN
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens in media res, thrusting the viewer directly into a high-energy, chaotic street scene with an on-screen text overlay that promises a specific, skillful event will occur.
Payoff
The payoff is the massive, cathartic release of energy from the crowd, which provides a vicarious sense of triumph and belonging for the viewer.
[08]
The structural pattern this video runs on
Framework
The Street Cred Blueprint
A protagonist achieves heroic status within a chaotic group setting by successfully performing a culturally relevant, high-stakes action, which is then validated by an explosive, collective emotional release from the crowd.
The Environmental Immersion
A brief, first-person statement establishes the raw, unfiltered energy of the location and the surrounding crowd, setting the tone.
The Chaotic Misdirect
The narrative briefly shifts focus to a secondary, unpredictable character or event, amplifying the sense of chaos and building ambient tension before the main event.
The Challenge Setup
The protagonist reclaims focus and introduces a prop or action that signals the central, promised challenge is about to be attempted, focusing the crowd's attention.
The Moment of Truth
The protagonist executes the skillful, high-stakes action. This is the physical climax of the narrative, where success or failure is determined in a single moment.
The Collective Eruption
The successful execution is immediately met with an overwhelming, explosive, and celebratory reaction from the crowd, serving as the emotional payoff and validating the protagonist's achievement.
The Triumphant Bookend
The protagonist, now validated by the crowd, delivers a final statement that echoes the opening, closing the narrative loop with a newfound sense of victory and authority.
Idk if New York is gonna survive this 😭
title · beginning
THEY'RE HITTING KICKFLIPS OUTSIDE MSG RN
branding · throughout
COMPLEX NEWS
Big New York fucking city, man. Yeah. Yeah. When you're a bitch of my dick, you're a bitch. You're a bitch. You're a bitch. Yeah, man. Stop playing with us, man. Nick's up. Big New York fucking city, man.