@bilt
Instagram · Interview Q&A
@bilt Reading as an “unexpected” hobby?? @madonna begs to differ. Grab your exclusive “Confessions II” vinyl only in the Bilt app now.
@bilt
Instagram · Interview Q&A
@bilt Reading as an “unexpected” hobby?? @madonna begs to differ. Grab your exclusive “Confessions II” vinyl only in the Bilt app now.
Performance
Video #32968 · Interview Q&A
[01]
A host asks Madonna to guess the most unexpected hobby of 'Bilt members' based on survey data. Madonna makes several guesses, some correct and some incorrect, before the host reveals the number one answer is pickleball, which surprises her. The host then asks for her unexpected hobby, which she reveals is horseback riding, and she concludes by giving dating advice related to reading.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
CAN YOU GUESS MADONNA'S UNEXPECTED HOBBY?
Verbal hook · 30%
So we asked Bilt members to confess the most unexpected hobby that they're obsessed with.
Visual hook · 15%
A wide shot of Madonna and a host in a dark, club-like setting with vibrant purple lighting and a ceiling covered in disco balls, immediately establishing a high-production, visually engaging environment.
[06]
Steal this for your own video
CAN YOU GUESS 'S UNEXPECTED ?
[07]
The promise the opener makes, and how the video pays it back
Hook
An on-screen text overlay poses a direct challenge to the viewer ('CAN YOU GUESS...'), immediately framing the video as an interactive game.
Payoff
The dual satisfaction of learning a surprising general fact (the survey answer) and a personal fact about the celebrity guest, followed by a memorable closing line.
[08]
The structural pattern this video runs on
Framework
The Celebrity Guess & Reveal
A host presents a survey-based guessing game to a celebrity guest. The guest's attempts and the surprising official answer create entertainment, which then pivots to a personal question for the celebrity, satisfying audience curiosity.
The Game Premise
The host establishes the rules of the game: guess the most unexpected hobby confessed by a specific group, inviting the celebrity guest (and the viewer) to participate.
The Rapid-Fire Gauntlet
The celebrity makes a series of quick guesses, which are immediately judged as correct or incorrect with on-screen graphics and sound effects, establishing a fast-paced, engaging rhythm.
The Personality Commentary
The celebrity reacts to a correct answer by judging its validity ('That's not unexpected'), adding a layer of personal opinion and character beyond the simple game mechanics.
The Anticipatory Reveal
The host builds suspense before revealing the official #1 answer from the survey, creating a peak moment of surprise for both the guest and the audience.
The Question Reversal
The host pivots the interaction by turning the original question back on the celebrity, shifting the focus from a general game to a personal revelation.
The Personal Confession
The celebrity reveals their own answer to the question, providing a moment of genuine insight that satisfies audience curiosity.
The Elaboration Banter
The host and guest briefly discuss the nuances of the celebrity's answer, adding context, color, and lighthearted interaction.
The Closing Quip
The interaction concludes with a witty, memorable piece of advice from the guest, creating a shareable soundbite that neatly wraps the video's theme.
Reading as an “unexpected” hobby?? @madonna begs to differ. Grab your exclusive “Confessions II” vinyl only in the Bilt app now.
title · beginning
CAN YOU GUESS MADONNA'S UNEXPECTED HOBBY?
contextual · beginning
GARDENING
contextual · beginning
FISHING?
contextual · middle
WASHING THE DISHES
contextual · middle
PLAYING A MUSICAL INSTRUMENT?
contextual · middle
OH, READING!
informational · middle
#1: PICKLEBALL
So we asked Build members to confess the most unexpected hobby that they're obsessed with. What do you think they came back with? Gardening. Wow. Fishing. Unexpected hobbies. I mean, I would not have guessed gardening. Washing the dishes. I know I was gonna get that wrong. Playing a musical instrument. Oh, reading. There we go. That's not unexpected. If you don't read, I don't speak to you. It's sad to think that that's a hobby, a non of it's a hobby, but okay. Times are crazy right now. But at number one, let's see what build members came back with. It was pickleball. That's the hobby people are obsessed with? Better tier. Never. What is your unexpected hobby? Riding horses. Okay. Okay. That's cool. Oh. That's fancy. I mean, it can be Okay. Depending on where you ride. And you ride somewhere fancy? When I go on trips Well, you got spirit you got meditation. Meditation, horse rank riding. Do you read books? I mean, I tell me as much as I should've used to. If a guy wants to pick up a girl, like, best a girl, I'd say you read War and Peace.