Viral Hooks
Trending short videosArtist documents digital drawing process
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@kevin_zych

Instagram · Vlog

@kevin_zych Here’s how I drew one of my favorite football scenes in NYC with the @lenovo Yoga Tab. ⚽️ #madewithlenovoyoga #lenovoyogatab #ad

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Performance

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Length · 4 Jun 2026
0:49

Video #33447 · Vlog

Artist documents digital drawing processfrom @kevin_zych

[01]

Overview

The creator documents his artistic process of creating a digital illustration of a New York City football scene. He explains his techniques for capturing movement and adding detail, while showcasing the features of the Lenovo Yoga Tab and Pen he uses to create the artwork on location and in various settings around the city, culminating in the reveal of the final piece.

[02]

Simple outline

  1. 1State ambitious creative goal
  2. 2Showcase the unique process
  3. 3Integrate tool as the enabler
  4. 4Reveal the final creation
  5. 5Connect result to shared identity

[03]

Related videos

[04]

Classification

Format
Concepts
ProcessShowcaseValue Vlog
Elements
VoiceoverB-Roll CutawayMontage EditingProduct Placement

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

When I started drawing this football field with the whole New York City skyline behind it, I knew I wanted to push myself and make something new.

Visual hook · 65%

A wide shot of the artist sitting on bleachers at a football field, with the expansive and iconic New York City skyline visible in the background under a dramatic, cloudy sky.

[06]

Hook template

Steal this for your own video

Open on a wide shot of [creator type] in [iconic location], with [dramatic backdrop] filling the frame as they begin creating [ambitious project].

  • — Open on a wide shot of a muralist in a downtown alley, with a towering blank wall filling the frame as they begin creating a neighborhood tribute.
  • — Open on a wide shot of a baker in a grand hotel kitchen, with a wall of glowing ovens filling the frame as they begin creating a wedding cake.
  • — Open on a wide shot of a mechanic at a desert racetrack, with a stormy mountain range filling the frame as they begin creating a custom race car.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The video opens by establishing a compelling project in an iconic setting (drawing a soccer game with the NYC skyline), immediately stating the creator's intention to 'push myself and make something new'.

Payoff

The final artwork is contextualized as a 'quintessential New York City scene,' connecting the personal project to a larger, relatable cultural experience and providing a satisfying, meaningful conclusion.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Creative Process Journey

To document the creation of a project from start to finish, positioning a product as the indispensable tool that enables the creator's unique process, and culminating in a satisfying reveal that connects with a shared cultural identity.

  1. 1

    The Technique Reveal

    The creator explains their specific artistic method ('keeping a sense of flow,' 'starting with loose, abstract shapes'), giving the audience insider knowledge and establishing expertise.

  2. 2

    The Hero Tool Introduction

    The sponsored product is seamlessly integrated as the key enabler of the process, highlighting a specific feature (responsiveness) that directly solves a challenge of the task.

  3. 3

    The 'Work in Progress' Montage

    The creator shows themselves working in various locations over several days, demonstrating the effort involved and reinforcing the product's core benefit of portability.

  4. 4

    The Artist's Philosophy

    The creator shares a personal motivation behind their detailed work ('rewarding whoever looks at my work up close'), building a deeper, more intimate connection with the viewer.

  5. 5

    The Final Creation Reveal

    The narrative builds to a climax with the presentation of the finished piece of art, providing the visual payoff for the journey the viewer has followed.

Themes

  • creativity
  • artistic process
  • urban lifestyle
  • technology in art

Techniques

  • voiceover narration
  • montage editing
  • on-location shooting

Trends

  • process video
  • creator sponsorship

Post caption

Here’s how I drew one of my favorite football scenes in NYC with the @lenovo Yoga Tab. ⚽️ #madewithlenovoyoga #lenovoyogatab #ad

Text overlays

  • branding · end

    Made with Lenovo Yoga Tab

Transcript

I started drawing this football field with the whole New York City skyline behind it, I knew I wanted to push myself and make something new. So here are a few things that helped. The first is keeping a sense of flow. Because the players are moving so quickly, I'm starting with worse, abstract shapes, which then become the basis for more detailed figures. During both of these parts, the Lenovo Tab Pen Pro is handling this perfectly as it's super responsive. Since this project spans several days, I took my work with me and used every chance to add little details and smaller sketches all as a way of rewarding whoever looks at my work up close. It's something I always love to do with my drawings, and the portability and brightness of this device with this 3.2 k PureSight Pro display made it possible to work anytime, anywhere. From there, I simply kept working until I was psyched about the final illustration. It's a quintessential New York City scene that any football fan living here rank recognize.