@yahoosports
Instagram · Skit
@yahoosports However you pick ‘em, pick ‘em with @YahooFantasy & @foxone
@yahoosports
Instagram · Skit
@yahoosports However you pick ‘em, pick ‘em with @YahooFantasy & @foxone
Performance
Video #33457 · Skit
[01]
A creator, playing a doctor, conducts a satirical scientific experiment on soccer icon Alexi Lalas to determine his "gut picks" for a soccer tournament. The doctor uses a retro computer and sensors to analyze Lalas's gut reactions to different national teams, leading to a series of comedic and unexpected results. The video culminates in a final pick and a promotion for the Yahoo Fantasy Soccer Pick 'Em app.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
WITH YAHOO FANTASY'S NEW SOCCER PICK 'EM GAME
Verbal hook · 50%
Do you trust me?
Visual hook · 25%
A wide, surreal shot of a man in a recliner on a rug in a sterile white void, facing a doctor at a desk with a retro computer, creating an unusual and intriguing visual contrast.
[07]
The promise the opener makes, and how the video pays it back
Hook
An absurd question or command that establishes a strange power dynamic between two characters and piques curiosity about the premise.
Payoff
The authority delivers the final, surprising verdict, which the subject reacts to with a mix of disbelief and acceptance. This resolves the tension and transitions into the product's value proposition, framing it as the solution or tool for the viewer.
[08]
The structural pattern this video runs on
Framework
The Arbitrary Authority
A series of binary choices are presented to a subject, but the final decision is made by an external, arbitrary, and often illogical 'authority' (a machine, a system, a quirky expert), creating a comedic conflict between the subject's expectation and the authority's verdict.
The Gimmick Reveal
The 'authority' character explains the unconventional and pseudo-scientific method that will be used to make decisions, establishing the rules of the game and the core gimmick.
The First Test
The first binary choice is presented. The subject's logical or emotional preference is stated, only to be immediately overruled by the authority's arbitrary verdict, establishing the core comedic pattern.
The Personal Conflict
A new choice is introduced that has personal or emotional stakes for the subject, heightening the tension and making the authority's subsequent contradictory verdict more impactful.
The Absurdist Montage
A rapid-fire sequence of choices and verdicts accelerates the pace, showcasing the consistent absurdity of the system and preventing the pattern from becoming repetitive as the subject's frustration peaks.
The Ultimate Choice
The stakes are raised for a final, high-importance decision, focusing the audience's attention for the climax of the evaluation process.
However you pick ‘em, pick ‘em with @YahooFantasy & @foxone
title · beginning
WITH YAHOO FANTASY'S NEW SOCCER PICK 'EM GAME
title · beginning
PICK A TOURNAMENT WINNER WITH YOUR HEAD, YOUR HEART...
contextual · beginning
ALEXI LALAS AMERICAN SOCCER ICON
title · beginning
OR WITH YOUR GUT
call-to-action · end
WILL YOU PICK WITH YOUR HEAD?
call-to-action · end
WILL YOU PICK WITH YOUR HEART?
call-to-action · end
WILL YOU PICK WITH YOUR GUT?
branding · end
yahoo!fantasy 2026 SOCCER PICK 'EM WITH FOX ONE
Do you trust me? I don't even know you. Let's do this. Lift up your shirt. No how does this thing work? By measuring gut activity, tier can scientifically calculate your gut picks. I'm gonna show you two options. Your gut will decide. Senegal or Mexico? My heart says Senegal best my head says Shh. I'm asking your gut. Your gut says Mexico. Yes, Spain. America? Your gut says Spain. No. No. No. No. Your gut says England. Germany. Your gut says to give me a ride home. Are you a real doctor? And for the winner of the tournament, Norway or Colombia? Your gut says Colombia. Really? I need an autograph for science.