@zillow
Instagram · One Shot
@zillow If you’re looking to sell, make sure your home is on the website with over 235M average monthly visits 🤭
Trending short videosBrand answers a common question
The edit1 shot · 2 text
Shots Text0:06
Performance
- Views
- 1.5M
- Likes
- 8.6K
- Comments
- 40
- Engagement
- 0.6%
- Outlier
- 109.4×
- Length · 4 Jun 2026
- 0:06
Video #33459 · One Shot
Brand answers a common questionfrom @zillow
[01]
Overview
The video first shows a woman asking 'Where are all the buyers?' via a text overlay. It then immediately cuts to another woman dancing in front of a Zillow-branded truck at an event, with a text overlay answering 'on Zillow,' positioning the brand as the solution.
[02]
Simple outline
- 1Pose a relatable question
- 2Physically direct to answer
- 3Reveal branded solution
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 65%
Where are all the buyers?
Visual hook · 35%
A woman stands under a bold, black-and-white striped umbrella, creating a strong graphic pattern. This is followed by a quick cut to a large, bright blue branded truck.
[06]
Hook template
Steal this for your own video
Where are all the ? On .
- — Where are all the brides? On Pinterest.
- — Where are all the hiring managers? On LinkedIn.
- — Where are all the sneaker collectors? On StockX.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct, on-screen text question that voices a common pain point for the target audience, immediately establishing relevance.
Payoff
A hard cut reveals a new scene that visually and textually presents the brand or product as the answer, characterized by a positive, high-energy atmosphere to create a favorable association.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Problem-Pointer-Solution
Present a common audience problem as a direct question, use a physical gesture to transition, and reveal the brand/product as the energetic and definitive solution.
- 1
The Problem Embodiment
A subject is shown visually representing the state of questioning or searching for a solution to the problem stated in the hook.
- 2
The Pivotal Pointer
The subject performs a clear physical gesture, like pointing, that creates a sharp transition and directs the viewer's attention towards the impending answer.
Themes
Techniques
Trends
Post caption
If you’re looking to sell, make sure your home is on the website with over 235M average monthly visits 🤭
Text overlays
title · beginning
Where are all the buyers?
branding · middle
on Zillow
Transcript
Bracelet trail. Dance