@utahtransportation
Instagram · Carousel
@utahtransportation “Why didn’t you fix ___?” Cuz we were picking up mangos. And oranges. And putting out a semi fire. And cleaning up a fuel spill. And that’s just this past weekend.
@utahtransportation
Instagram · Carousel
@utahtransportation “Why didn’t you fix ___?” Cuz we were picking up mangos. And oranges. And putting out a semi fire. And cleaning up a fuel spill. And that’s just this past weekend.
Performance
Video #33471 · Carousel
[01]
This is a photo of the aftermath of a vehicle accident, where a large quantity of fruit, including mangoes and oranges, has been spilled all over a highway. The image, taken from a low angle, captures the scale of the mess against a backdrop of mountains. The caption explains that the poster was involved in the cleanup, which also involved a semi-fire and a fuel spill, providing a behind-the-scenes look at the work of public safety or road crews.
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 35%
“Why didn’t you fix ___?”
Visual hook · 65%
An unusual and chaotic scene of thousands of fruits and boxes spilled across a multi-lane highway, creating a strong pattern interrupt and immediate curiosity about what happened.
[06]
Steal this for your own video
Open with a low-angle, wide shot of covering , with visible to show the scale.
“Why didn’t you fix ___?” Cuz we were picking up mangos. And oranges. And putting out a semi fire. And cleaning up a fuel spill. And that’s just this past weekend.