@rspb
Instagram · Carousel
@rspb We’re sorry if this causes intense emotions but you have been warned…🙃
@rspb
Instagram · Carousel
@rspb We’re sorry if this causes intense emotions but you have been warned…🙃
Performance
Video #33610 · Carousel
[01]
This image is the first slide of a carousel post, functioning as a content warning. It features bold white text on a blurred background, advising viewer discretion for the subsequent images and using chevrons to prompt users to swipe.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
WARNING!
Verbal hook · 40%
The following images may not be suitable for all. Viewer discretion is advised.
Visual hook
The large, bold, all-caps word 'WARNING!' in white text creates a stark visual contrast against the blurred green background, immediately capturing attention. The centered text and minimalist design function as a pattern interrupt, signaling a serious message.
[06]
Steal this for your own video
WARNING! ahead. Not suitable for .
[07]
The promise the opener makes, and how the video pays it back
Hook
The carousel opens with a formal-looking warning. This creates a pattern interrupt and frames the subsequent content as important, sensitive, or controversial, thereby increasing the user's desire to see it.
Payoff
The final slide (not shown) would deliver the promised shocking/emotional content or a concluding statement that resolves the tension built by the warning.
[08]
The structural pattern this video runs on
Framework
The Curiosity Gate Framework
Leverages a content warning or advisory on the first slide to generate curiosity and a sense of anticipation, compelling users to swipe to see the 'forbidden' or 'sensitive' content that follows.
The Intrigue Gate
Presents a formal warning about the upcoming content, using language like 'Warning' or 'Viewer Discretion Advised' to build immediate tension and curiosity. Includes a strong visual cue (e.g., arrows) to drive the swipe action.
We’re sorry if this causes intense emotions but you have been warned…🙃
informational · photo_0
WARNING! The following images may not be suitable for all. Viewer discretion is advised.
call-to-action · photo_0
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