Viral Hooks
Trending short videosContent warning slide for carousel
R

@rspb

Instagram · Carousel

@rspb We’re sorry if this causes intense emotions but you have been warned…🙃

View original on Instagram

The edit1 shot · 2 text
Shots Text

Performance

Views
423.4K
Likes
28.2K
Comments
300
Engagement
6.7%
Outlier
16.6×

Video #33610 · Carousel

Content warning slide for carouselfrom @rspb

[01]

Overview

This image is the first slide of a carousel post, functioning as a content warning. It features bold white text on a blurred background, advising viewer discretion for the subsequent images and using chevrons to prompt users to swipe.

[02]

Simple outline

  1. 1Hook with a content warning
  2. 2Imply a sensitive reveal
  3. 3Prompt user to swipe

[03]

Related videos

[04]

Classification

Format
Concepts
Public Service Announcement
Elements
Text OverlayEngagement CTA

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 60%

WARNING!

Verbal hook · 40%

The following images may not be suitable for all. Viewer discretion is advised.

Visual hook

The large, bold, all-caps word 'WARNING!' in white text creates a stark visual contrast against the blurred green background, immediately capturing attention. The centered text and minimalist design function as a pattern interrupt, signaling a serious message.

[06]

Hook template

Steal this for your own video

WARNING! [alarming claim or taboo topic] ahead. Not suitable for [audience who needs to see this anyway].

  • — WARNING! Ugly truth about passive income ahead. Not suitable for anyone still believing the 9-to-5 is safe.
  • — WARNING! Raw before-and-after skin footage ahead. Not suitable for anyone expecting a filtered result.
  • — WARNING! Real restaurant profit margins ahead. Not suitable for anyone planning to open a food business.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The carousel opens with a formal-looking warning. This creates a pattern interrupt and frames the subsequent content as important, sensitive, or controversial, thereby increasing the user's desire to see it.

Payoff

The final slide (not shown) would deliver the promised shocking/emotional content or a concluding statement that resolves the tension built by the warning.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Curiosity Gate Framework

Leverages a content warning or advisory on the first slide to generate curiosity and a sense of anticipation, compelling users to swipe to see the 'forbidden' or 'sensitive' content that follows.

  1. 1

    The Intrigue Gate

    Presents a formal warning about the upcoming content, using language like 'Warning' or 'Viewer Discretion Advised' to build immediate tension and curiosity. Includes a strong visual cue (e.g., arrows) to drive the swipe action.

Themes

  • caution
  • viewer advisory
  • anticipation
  • content moderation

Techniques

  • text overlay
  • background blur
  • direct address

Trends

  • content warning slide
  • trigger warning preface

Post caption

We’re sorry if this causes intense emotions but you have been warned…🙃

Text overlays

  • informational · photo_0

    WARNING! The following images may not be suitable for all. Viewer discretion is advised.

  • call-to-action · photo_0

    >>>>

Content warning slide for carousel | Viral Hooks