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Trending short videosInfographic on healthcare funding disparity
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@impact

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@impact A similar amount of men suffer from erectile dysfunction (ED) as women who suffer from endometriosis, but the amount of care given to both health conditions is anything but equal. From 2019 to 2023, startups focused on ED raised approximately $1.24 billion in venture funding, while startups focused on endometriosis raised only $44 million. ✍️ Words by @austinashburn4 🖌️ Design by @___0h00 🔗 Sources: Healthcare Today healthcaretoday.com/article/comment-erectile-dysfunction-move-over-its-our-turn Mayo Clinic mayoclinic.org/diseases-conditions/endometriosis/symptoms-causes/syc-20354656 Nature nature.com/articles/s44222-024-00253-7 Northwell northwell.edu/katz-institute-for-womens-health/articles/gender-gap-in-health-research WHAM thewhamreport.org/wp-content/uploads/2021/04/TheWHAMReport_ADRD.pdf

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Comments
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Engagement
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Outlier
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Video #33703 · Carousel

Infographic on healthcare funding disparityfrom @impact

[01]

Overview

This is a composite image designed as a social media infographic. It contrasts a large photo representing male pattern baldness with a smaller inset photo of a woman in a hospital bed to visually support the text overlay, which states that male health issues receive significantly more research funding than endometriosis, questioning why women's health is deprioritized.

[02]

Simple outline

  1. 1State a shocking disparity
  2. 2Visually represent the conflict
  3. 3Pose a systemic question

[03]

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[04]

Classification

Format
Carousel
Concepts
Statement CarouselPublic Service AnnouncementEditorial Carousel
Elements
Text OverlayImage OverlayFaceless Framing
Account
BrandCurator
Topics
Women's HealthSocial ActivismHealthCurrent Events

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

Male pattern baldness and erectile dysfunction receive billions more in research funding than endometriosis

Verbal hook · 30%

A similar amount of men suffer from erectile dysfunction (ED) as women who suffer from endometriosis, but the amount of care given to both health conditions is anything but equal.

Visual hook · 15%

The visual hook is the striking and unusual juxtaposition of a large, faceless close-up on a bald head with a smaller, emotionally intimate scene of two women in a hospital. This visual contrast creates immediate curiosity and symbolic tension that supports the text's message.

[06]

Hook template

Steal this for your own video

[male health condition] gets billions more in research funding than [female health condition] — and nobody's talking about it.

  • — Male pattern baldness gets billions more in research funding than endometriosis — and nobody's talking about it.
  • — Sports-related concussions get billions more in research funding than postpartum depression — and nobody's talking about it.
  • — Prostate discomfort gets billions more in research funding than PCOS — and nobody's talking about it.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The entire slide functions as a self-contained hook. It combines a jarring factual statement with layered, symbolic imagery to immediately stop the scroll and present a complete, thought-provoking argument.

Payoff

The payoff is the final rhetorical question, which acts as an implicit call-to-action. It prompts the audience to reflect, form an opinion, and engage in the comments, effectively transferring the conversation to the community.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Inequity Frame

To create immediate impact by presenting a stark, factual comparison between two unequally treated subjects, then framing it with a provocative question to drive engagement. The visual layer reinforces this disparity through juxtaposition.

  1. 1

    The Disparity Statement

    A bold, centered headline presents a quantifiable and surprising inequality between two subjects. This serves as the factual anchor of the post, designed to elicit a strong emotional reaction like shock or outrage.

  2. 2

    The Implication Question

    A sub-headline, positioned below the main statement, reframes the factual disparity as a systemic problem. It poses a broad, rhetorical question to the audience, shifting the focus from the 'what' to the 'why' and inviting engagement.

Themes

  • Healthcare Disparity
  • Gender Inequality
  • Medical Research Bias
  • Social Awareness

Techniques

  • Digital Collage
  • Text Overlay
  • Symbolic Imagery
  • Juxtaposition

Trends

  • Infographic Activism
  • Statement Graphics

Post caption

A similar amount of men suffer from erectile dysfunction (ED) as women who suffer from endometriosis, but the amount of care given to both health conditions is anything but equal. From 2019 to 2023, startups focused on ED raised approximately $1.24 billion in venture funding, while startups focused on endometriosis raised only $44 million. ✍️ Words by @austinashburn4 🖌️ Design by @___0h00 🔗 Sources: Healthcare Today healthcaretoday.com/article/comment-erectile-dysfunction-move-over-its-our-turn Mayo Clinic mayoclinic.org/diseases-conditions/endometriosis/symptoms-causes/syc-20354656 Nature nature.com/articles/s44222-024-00253-7 Northwell northwell.edu/katz-institute-for-womens-health/articles/gender-gap-in-health-research WHAM thewhamreport.org/wp-content/uploads/2021/04/TheWHAMReport_ADRD.pdf

Text overlays

  • contextual · photo_0

    "THE PITT" - PHOTO VIA HBO MAX

  • branding · photo_0

    impact

  • informational · photo_0

    Male pattern baldness and erectile dysfunction receive billions more in research funding than endometriosis

  • informational · photo_0

    Why do women's health issues continue to be so deprioritized?

Infographic on healthcare funding disparity | Viral Hooks