@imluppe
Instagram · Vlog
@imluppe VAMOS MEXICOOO 🇲🇽 @stubhub #stubhubpartner #sponsored
@imluppe
Instagram · Vlog
@imluppe VAMOS MEXICOOO 🇲🇽 @stubhub #stubhubpartner #sponsored
Performance
Video #33720 · Vlog
[01]
A man dressed in a Mexico soccer uniform arrives at a soccer field, hydrates, and proceeds to take a series of practice shots on an empty goal. In between shots, he speaks to the camera about his excitement for the World Cup, his support for the Mexican national team, and promotes StubHub as the way for real fans to get tickets to the games. He ends the video by celebrating and cheering for his team.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
A soccer player in a full uniform stands on a green field, hydrating before practice, establishing an athletic and aspirational scene.
[06]
Steal this for your own video
Open on a in full on a , pausing to before starting .
[07]
The promise the opener makes, and how the video pays it back
Hook
An individual is shown in their natural environment, performing a ritualistic action central to their identity or passion, creating immediate relatability and context.
Payoff
The video concludes with a final, high-energy, emotional expression of passion (a cheer, a celebratory gesture), cementing the positive association between the individual's authentic fandom and the sponsor brand.
[08]
The structural pattern this video runs on
Framework
The Passionate Proclamation
The video establishes authenticity by showing a person deeply engaged in a passion/hobby, then has them break the fourth wall to connect that passion to a major event, seamlessly introducing a brand as the facilitator for experiencing that event.
The Practice Montage
A dynamic, non-verbal sequence of the individual performing their core activity, showcasing their dedication and skill. This builds visual interest and establishes credibility.
The Fan's Proclamation
The individual stops the action, turns to the camera, and verbally expresses their excitement and allegiance related to a larger, upcoming communal event. This connects their personal passion to a shared cultural moment.
The Brand Bridge
The individual introduces the sponsor as the key to accessing or participating in the event they just proclaimed their passion for, positioning the brand as the solution or enabler.
The Slogan Delivery
The individual clearly states the brand's core messaging or tagline, directly communicating the value proposition to the audience.
VAMOS MEXICOOO 🇲🇽 @stubhub #stubhubpartner #sponsored
contextual · middle
cannot wait
contextual · middle
to watch the
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World Cup and
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querido Mexico all
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VAMOSS
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vamos
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is in a
branding · end
and StubHub can
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every city every
branding · end
StubHub is for
branding · end
real fans only
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VAMOS Méxicoo!!
I cannot wait to watch the Worse Cup and support Mequirido, Mexico all summer long. The Worse Cup is in a city near you, and StubHub can get you there. Every city, every team, StubHub is for real fans only. Vamos, Mexico.