@critical_role
Instagram · Carousel
@critical_role FACES OF THE SALLOWLANDS 💀 🏜️ 🌒 New survivors have arrived in the Sallowlands! Return to the Halcyon domain with Game Master @matthewmercervo this July 9th as he spins an all-new Age of Umbra saga with @laurabaileyvo, @jenniferjenglish, @abubakarsalim, @puertoricaninja, and @zachthebold! LEARN MORE AT daggerheart.com/umbra & THE LINKS IN OUR BIO! 🍄 [ Character artwork by @strange_house 🦴 🎨 ]
Performance
Video #33749 · Carousel
[01]
This is a promotional image for 'Age of Umbra: Sallowlands,' a new saga from Critical Role. It introduces actress Laura Bailey alongside the artwork for her character, 'Sister,' set against a dark, thematic background to build anticipation for the upcoming game.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
AGE OF UMBRA Sallowlands
Verbal hook · 35%
FACES OF THE SALLOWLANDS 💀 🏜️ 🌒
Visual hook · 40%
A striking juxtaposition of a real person next to a fantastical, eerie illustration of a character with a large mushroom-like head, creating immediate intrigue and visual contrast.
[06]
Steal this for your own video
A placed side-by-side with their , both staring directly at the camera.
[07]
The promise the opener makes, and how the video pays it back
Hook
A single, visually dense slide that presents a core juxtaposition: a real-world personality is placed next to a piece of art representing their fictional creation. This immediately raises the question of their connection, which is instantly resolved by the overlay text.
Payoff
The slide delivers a complete, self-contained announcement. The payoff is the viewer's immediate understanding of the 'who, what, and by whom' of the new project, driving them to the caption for more details.
[08]
The structural pattern this video runs on
Framework
The Creator & Creation Reveal
To announce a new project by juxtaposing a well-known creator with their specific, intriguing in-world creation. This immediately connects a familiar face to a new concept, leveraging the creator's existing audience to build interest in the new IP within a single, information-dense slide.
The Universe Title
Presents the name of the project, series, or world at the top of the visual hierarchy, establishing the primary brand identity and setting the context.
The Creator/Creation Bridge
The central element, using text to explicitly link the featured personality to their role or creation (e.g., 'Creator Name as Character Name'). This is the core reveal and value proposition of the announcement.
The Authority Anchor
Places recognizable logos or brand marks at the bottom to ground the announcement in a trusted ecosystem, lending credibility and signaling the target audience.
FACES OF THE SALLOWLANDS 💀 🏜️ 🌒 New survivors have arrived in the Sallowlands! Return to the Halcyon domain with Game Master @matthewmercervo this July 9th as he spins an all-new Age of Umbra saga with @laurabaileyvo, @jenniferjenglish, @abubakarsalim, @puertoricaninja, and @zachthebold! LEARN MORE AT daggerheart.com/umbra & THE LINKS IN OUR BIO! 🍄 [ Character artwork by @strange_house 🦴 🎨 ]
title · photo_0
AGE OF UMBRA Sallowlands
informational · photo_0
Laura Bailey as Sister
branding · photo_0
DAGGERHEART
branding · photo_0
CRITICAL ROLE