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Trending short videosGothic makeup look creation process
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@nyxcosmetics

Instagram 路 Vlog

@nyxcosmetics dark, dreamy, and a little dangerous 馃槒 馃枻 #NYXCosmeticsxWednesday #nyxcosmetics #nyxprofessionalmakeup

View original on Instagram

Performance

Views
368.2K
Likes
6.8K
Comments
30
Engagement
1.9%
Outlier
3.5脳

Video #3387 路 Vlog

Gothic makeup look creation processfrom @nyxcosmetics

[01]

Overview

The creator performs a makeup tutorial for a dark, gothic-inspired look. She sequentially applies various products, including neutral and purple eyeshadows, blush, winged eyeliner, black lipstick, and glosses. The video is a silent, music-driven montage that showcases each product and application step, culminating in a final reveal of the completed look.

[02]

Simple outline

  1. 1Introduce core tool
  2. 2Build foundational layers
  3. 3Add dramatic definition
  4. 4Create focal point
  5. 5Reveal final transformation

[03]

Related videos

[04]

Classification

Format
Concepts
Tutorial / How ToProduct Showcase
Elements
Montage EditingTrending Audio

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Visual hook 路 25%

The video opens with a close-up shot of the creator holding a semi-circular eyeshadow palette, covering the lower half of her face. This composition immediately draws attention to her eyes and the makeup product.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Product Promise: The creator presents the first product, covering part of their face to immediately establish the video's subject and create curiosity about the transformation.

Payoff

The Transformed Reveal: Showcasing the finished look from various angles, often with a change in lighting, to emphasize the full effect of the transformation and deliver on the initial promise.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Layered Transformation

A step-by-step demonstration of a creative process, building from a simple base to a complex and dramatic final result. Each step functions as a mini-reveal, escalating towards the final payoff.

  1. 1

    The Canvas Prep

    Applying the initial, foundational elements (contour, base eyeshadow) that prepare the base for the main creative work.

  2. 2

    The Thematic Introduction

    Applying the first major thematic elements (blush, initial eyeshadow color) that set the mood and direction of the final piece.

  3. 3

    The Defining Stroke

    Executing a single, high-impact action (applying bold eyeliner) that dramatically shifts the visual structure and adds a significant layer of complexity.

  4. 4

    The Depth Enhancement

    Adding secondary elements (layering more eyeshadows) that build upon and integrate the 'Defining Stroke,' adding nuance and richness.

  5. 5

    The Focal Point Creation

    Shifting focus to a new area and applying a multi-step process (dark lip liner, glosses) to create a compelling central feature that solidifies the overall aesthetic.

  6. 6

    The Final Polish

    Applying the last small details (mascara) that unify all the elements and signal completion.

Themes

  • Gothic aesthetic
  • Beauty transformation
  • Creative expression

Techniques

  • Montage
  • Close-up shots
  • Product demonstration

Trends

  • GRWM (Get Ready With Me)
  • Aesthetic tutorial

Post caption

dark, dreamy, and a little dangerous 馃槒 馃枻 #NYXCosmeticsxWednesday #nyxcosmetics #nyxprofessionalmakeup

Gothic makeup look creation process | Viral Hooks