@usga
Instagram · Vlog
@usga The autograph is the easiest part 😂 Jasmine Koo from the USA Curtis Cup Team helped our friends @ally make a $10,000 donation to The First Tee of Los Angeles!
@usga
Instagram · Vlog
@usga The autograph is the easiest part 😂 Jasmine Koo from the USA Curtis Cup Team helped our friends @ally make a $10,000 donation to The First Tee of Los Angeles!
Performance
Video #34002 · Vlog
[01]
A young female golfer documents the process of filling out a giant $10,000 novelty check from the brand Ally. She clarifies the details with an off-camera person, writes the payee ('First Tee Los Angeles'), the amount in words and numbers, the date, a memo ('USA Curtis Cup Team'), and signs it, concluding by proudly holding up the completed check.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 65%
So if I fill it out, then $10,000 gets donated...
Visual hook · 35%
A close-up shot of a person writing on a giant novelty check, creating immediate curiosity about the context and scale of the event.
[06]
Steal this for your own video
So if I , then happens?
[07]
The promise the opener makes, and how the video pays it back
Hook
The protagonist verbally confirms the high-stakes outcome of a simple task they are about to perform, immediately establishing a clear goal for the viewer.
Payoff
The protagonist proudly displays the finished product, providing a visually satisfying conclusion and confirming the successful completion of the entire task.
[08]
The structural pattern this video runs on
Framework
The Guided Competence Arc
A protagonist is guided through an unfamiliar but achievable task, showcasing their journey from uncertainty to successful completion. The engagement comes from the relatable struggle and the satisfaction of a well-defined goal being met.
The Relatable Hurdle
The protagonist encounters a minor, common point of confusion within the task and asks for clarification, revealing their inexperience and making them relatable.
The Mentor's Direction
An off-screen voice provides a simple, clear instruction to overcome the hurdle, acting as a guide for both the protagonist and the audience.
The Validation Checkpoint
The protagonist executes the instruction and immediately seeks confirmation that they have done it correctly, creating a micro-loop of action and reward.
The Final, Familiar Step
The guide introduces the last part of the task, framing it as the easiest or most familiar part, signaling the approaching climax.
The Confidence Shift
The protagonist, having successfully navigated the difficult parts, expresses confidence and familiarity with the final step, completing their character arc from uncertain to competent.
The autograph is the easiest part 😂 Jasmine Koo from the USA Curtis Cup Team helped our friends @ally make a $10,000 donation to The First Tee of Los Angeles!
branding · end
ally | USGA
So if I fill it out, then $10,000 gets donated to Worst State Full disclosure. Exactly. You don't have to fill out a check. No. I have to write the cents to or no? Yeah. tier. Basically, you're gonna write it as a fraction, if that makes sense. You wanna try it. Was that it? Yeah. Actually? Yeah. Okay. So just who it's from right tier? Yeah. Okay. And then easiest part. All you gotta do is autograph it. Okay. Easy. I've done that.