Viral Hooks
Trending short videosTelling her story of buying a business
J

@jadesprake

Instagram · Vlog

@jadesprake how does one decide this? Well… ever since I owned a handyman company, I’ve always had a really big attachment and vision to the trades industry. Perhaps one that I can’t even articulate properly. It’s more of a feeling that itches my brain correctly. A couple weeks ago, someone asked me if I’d ever consider getting back into this industry, and I answered with “ I know I will one day, I just don’t see my clear path yet for what I wanted to do”. Now with great support, we see a path.

View original on Instagram

The edit1 shot · 1 text
Shots Text1:24

Performance

Views
124.5K
Likes
4.8K
Comments
141
Engagement
4%
Outlier
18.7×
Length · 17 Jun 2026
1:24

Video #34125 · Vlog

Telling her story of buying a businessfrom @jadesprake

[01]

Overview

The creator recounts her journey from building and selling a six-figure handyman company to exploring other ventures, only to realize her true passion remains in the trades. She reveals her new mission: to acquire an existing blue-collar business, detailing her process of sending hundreds of outreach emails. She concludes with a direct call to action, asking viewers to connect her with business owners who are looking to sell.

[02]

Simple outline

  1. 1State audacious, mysterious goal
  2. 2Establish past success/credibility
  3. 3Reveal a pivot and detour
  4. 4Declare the 'real' mission
  5. 5Create a cliffhanger/call to follow

[03]

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[04]

Classification

Format
Vlog
Concepts
Origin StoryJourney DocumentationValue Vlog
Elements
VoiceoverMontage EditingB-Roll Cutaway
Account
Personal Brand
Topics
EntrepreneurshipTrades / Blue CollarBusiness StrategySmall Business

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

girl in trades?

Verbal hook · 55%

I've never seen another 22 year old girl do what I'm about to do.

Visual hook · 10%

A selfie-style, direct-to-camera shot of the creator in a busy, modern airport terminal, which serves as a pattern interrupt from a typical home or office setting.

[06]

Hook template

Steal this for your own video

I've never seen another [age or identity descriptor] [identity group] do what I'm about to do.

  • — I've never seen another 19 year old guy do what I'm about to do.
  • — I've never seen another stay-at-home mom do what I'm about to do.
  • — I've never seen another first-generation immigrant do what I'm about to do.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold, slightly mysterious proclamation of a unique and unprecedented action the creator is about to take, establishing them as an outlier and creating an immediate curiosity gap.

Payoff

An open-loop cliffhanger that anticipates and dismisses audience skepticism, explicitly instructing them to 'follow along' to see the outcome. This is designed to convert viewership into a follower relationship.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Unfinished Business Arc

The narrative leverages a past success and a relatable detour to build credibility and emotional investment for a new, ambitious public-facing mission, culminating in a call-to-action and an open loop to convert viewers into followers.

  1. 1

    The Origin Story & Credibility Proof

    Grounds the bold opening claim with a specific, impressive past achievement. This establishes the creator's competence and proves they have a relevant track record.

  2. 2

    The Inner Calling

    Reveals the deeper, purpose-driven motivation behind the creator's past and future actions. This shifts the narrative from being about 'what' they did to 'why' they do it, fostering an emotional connection.

  3. 3

    The Plot Twist & Reset

    Introduces a narrative conflict by revealing the creator abandoned their initial path. This raises questions and resets the story to a new, more recent starting point.

  4. 4

    The Failed Detour

    Details a relatable side-quest or alternative path the creator explored, which ultimately proved unfulfilling. This humanizes the creator and makes their return to the original passion more meaningful and deliberate.

  5. 5

    The Epiphany & Recommitment

    Articulates the moment of realization that the creator had 'unfinished business' and could no longer ignore their true calling, serving as the story's primary turning point.

  6. 6

    The Big Reveal & Action Plan

    Pays off the initial hook by revealing the specific, audacious action the creator is now taking. This is supported by concrete data (e.g., number of emails sent) to demonstrate serious intent.

  7. 7

    The Mission Statement

    Reinforces the 'why' by connecting the current action plan back to the core passion and purpose established earlier in the narrative.

  8. 8

    The Call to Participation

    Directly asks the audience for help or involvement, transforming them from passive viewers into potential participants in the creator's journey.

Themes

  • Entrepreneurial Journey
  • Career Pivots
  • Passion Projects
  • Business Acquisition

Techniques

  • Voiceover
  • Montage Editing
  • Direct-to-camera
  • Call-to-action

Post caption

how does one decide this? Well… ever since I owned a handyman company, I’ve always had a really big attachment and vision to the trades industry. Perhaps one that I can’t even articulate properly. It’s more of a feeling that itches my brain correctly. A couple weeks ago, someone asked me if I’d ever consider getting back into this industry, and I answered with “ I know I will one day, I just don’t see my clear path yet for what I wanted to do”. Now with great support, we see a path.

Text overlays

  • title · beginning

    girl in trades?

Transcript

I've never seen another 22 year old girl do what I'm about to do. And I wasn't planning on making this video, but why wait for the right time? Twelve months ago, I built a 6 figure handyman company. That business had great ups and definitely, some doubts. But it awoke something in me. Genuine dream of being successful in blue collar businesses and the service industry. I wanted to create my positive impact in the trades industry because I feel like it lacks a lot of care. I mean, why is it so hard to get a handyman just to even like show up on that? Anyway, I sold my handyman company. So I've been out of that world for a while. That was until three weeks ago. I thought about doing other projects and businesses since handyman, like starting a coffee business. I realized coffee wasn't my passion. I'm passionate about it. I love it. But it's more like my favorite fuel that ignites my real passion. So I paused that because something was nagging at me that I had some unfinished business. My dream vision I wanted to create in trades never stopped flashing in my head. So it's time to come clean. I sent 335 emails last week to trades and service businesses. Landscapers, HVAC, concrete, property management, RV parks, campsites. Asking if they're open to selling because it is time to buy my way back into a business I love. I love these industries and I love the impact I get to build with real people in person. So if you know someone who's looking to retire, no no next generation of people to pass it down to, or just wants to get out of their business after all of these years, literally message me because I am looking to buy a business. You might be thinking why would somebody sell to a 22 year old girl, but you're gonna have to follow along to find out. I got a flight to catch.

Telling her story of buying a business | Viral Hooks