@wonderkindco
Instagram · Speaker address
@wonderkindco Happy early Father’s Day to the dads of WK💓 #fathersday #officehumor #dadjoke #dadsofinsta
@wonderkindco
Instagram · Speaker address
@wonderkindco Happy early Father’s Day to the dads of WK💓 #fathersday #officehumor #dadjoke #dadsofinsta
Performance
Video #34180 · Speaker address
[01]
The video presents a compilation of clips where several fathers are asked to describe their daughters' jobs. Their responses range from comically clueless and wildly inaccurate to surprisingly close, which are then contrasted with text overlays stating the daughters' actual, professional job titles like 'Social Project Manager' and 'Photographer'.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
Asking our dads what they think we do for work vs what we actually do...
Verbal hook · 10%
Hannah has a job.
Visual hook · 25%
A quick cut from a man in a standard office setting to another man relaxing outdoors by a pool, creating immediate visual contrast and variety.
[06]
Steal this for your own video
Asking what they think I do for work vs. what I actually do...
[07]
The promise the opener makes, and how the video pays it back
Hook
A text overlay clearly states the 'Perception vs. Reality' premise of the video, immediately establishing the format and the central conflict for the viewer.
Payoff
The final example serves as a concluding comedic beat, reinforcing the central theme with a memorable and slightly absurd description that leaves the viewer with a final laugh.
[08]
The structural pattern this video runs on
Framework
The Generational Guessing Game
A comparative format where one group's perception of another group's role/activity is humorously contrasted with the actual reality. The engagement comes from the relatability of the misunderstanding and the varied accuracy of the guesses.
The Comedic Setup
The first one or two examples establish the humorous premise with wildly inaccurate or clueless guesses, setting the viewer's expectations for a pattern of misunderstanding.
The Pattern Subversion
An example is introduced where the perception is surprisingly accurate, breaking the established pattern of cluelessness and keeping the viewer engaged through unpredictability.
The Relatable Confession
An example features a subject openly admitting their lack of knowledge, providing a moment of pure, relatable honesty that deepens the connection with the audience.
The Functional Description
An example where the perception isn't technically correct by title but accurately describes the function of the role, showing a different, more literal kind of understanding.
Happy early Father’s Day to the dads of WK💓 #fathersday #officehumor #dadjoke #dadsofinsta
title · beginning
Asking our dads what they think we do for work vs what we actually do...
contextual · middle
Haley- Social Strategist
contextual · middle
Haley- Social Project Manager
contextual · middle
Emma- Photographer
contextual · middle
Kat- Social Media Manager
contextual · middle
Hannah- Social Media Manager
contextual · middle
Amber- Assistant Stylist
Hannah has a job. Probably pretty obvious whose dad I am given the similar mustaches. Maybe she goes to work and acts like she's working. I think she was the global head, worldwide of TikTok. She's a project manager who coordinates the creative team's efforts with customers' needs. My daughter, Emma, is a photographer for Wunderkind, and she helps promote really cool brands through social media. I feel like I should know what her job title is, but I have no idea. She does videos for Instagram ads hoping that they'll go viral. I see her building props and building things like she's, getting ready to participate in a science fair project. Aloha.