@united
Instagram · Vlog
@united As America celebrates 250 years, our newest specialty livery honors the selfless contributions of our nation’s veterans, including the 8,300 military veterans, of which 1,500 are active members of the National Guard and Reserve forces currently at United. Painted on both a 737-800 and 787-10, you can track the Stars and Stripes planes with these tail numbers: N91007 and N78285
Performance
Video #34244 · Vlog
[01]
The video presents a time-lapse montage that documents the entire process of repainting a United Airlines aircraft. It begins by showing the old livery being stripped down to the bare metal, followed by scenes of priming, meticulous masking of windows and logos, and the application of multiple layers of paint, including blue, gold, red, and white. The video concludes by revealing the finished 'Stars and Stripes' specialty livery on two different aircraft models.
[02]
[03]
8.8M2.1×Airplane repainting process start to finish@emirates · Process
2.3MAirplane paint job start to finish@emirates · Process
4.1M1.6×Airplane painting process start to finish@emirates · Process
5.5M2.1×Airplane repaint process start to finish@emirates · Process
356.3K7.3×Creator reveals newly renovated airplane@kinsey · Showcase
1.8MAirline livery change meme format@emirates · Themed Announcement
2.5MMagical upgrade from economy to business@emirates · Before/After Transformation
1.6MPilot's journey from takeoff to landing@emirates · Lifestyle Showcase
391.5K1.4×Morse code themed travel showcase@united · Brand Showcase
1.2M24.9×Girlfriend reveals her new plane.@vinceandkins · Lifestyle Showcase
1.4MAesthetic showcase of airline fleet@emirates · Brand Showcase
1.3M21.4×Son pilots father's retirement flight@united · Milestone Celebration[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
A wide shot of a massive United Airlines airplane inside an industrial hangar, followed by rapid cuts showing the old paint being chemically stripped off the fuselage, creating immediate visual interest through scale and dynamic action.
[06]
Steal this for your own video
Start with a wide shot of a massive in an , then cut rapidly to its being stripped away to reveal the transformation.
[07]
The promise the opener makes, and how the video pays it back
Hook
A static shot establishing the 'before' state of the object, setting a clear baseline for the transformation to come.
Payoff
A series of clean, cinematic shots showcasing the finished object from multiple angles, often in its intended environment, providing a grand and satisfying resolution to the preceding chaotic process.
[08]
The structural pattern this video runs on
Framework
The Transformation Montage
To showcase a complex, multi-stage creation or transformation process, building anticipation through a fast-paced montage of chaotic steps that culminates in a satisfying and clean final reveal.
The Blank Canvas
A quick sequence showing the object being stripped down, deconstructed, or prepared, creating a raw, unadorned state ready for the new application.
The Controlled Chaos
A rapid, high-energy montage of the core creation process. This involves masking, applying different layers, and showing the intricate, often messy, work-in-progress to build momentum and curiosity.
The Great Unmasking
A series of close-up shots focusing on the removal of masking materials, revealing crisp, clean lines and hidden details underneath. This beat is the primary satisfaction driver of the video.
As America celebrates 250 years, our newest specialty livery honors the selfless contributions of our nation’s veterans, including the 8,300 military veterans, of which 1,500 are active members of the National Guard and Reserve forces currently at United. Painted on both a 737-800 and 787-10, you can track the Stars and Stripes planes with these tail numbers: N91007 and N78285