@bejohnce
Instagram · Single Photo
@bejohnce Her secret’s out. MADDIE’S SECRET is now playing in New York at @ifccenter. Opening in LA and beyond starting next Friday. Tix at maddiessecret.com This poster by @gordonlandenberger makes me SCREAM.
@bejohnce
Instagram · Single Photo
@bejohnce Her secret’s out. MADDIE’S SECRET is now playing in New York at @ifccenter. Opening in LA and beyond starting next Friday. Tix at maddiessecret.com This poster by @gordonlandenberger makes me SCREAM.
Performance
Video #34284 · Single Photo
[01]
This is a promotional movie poster for the film 'Maddie's Secret'. It uses an extreme close-up of a character's face with a direct, engaging gaze and soft, stylized lighting to create a sense of intimacy and mystery, supported by title and credit text overlays.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
maddie's secret
Verbal hook · 25%
Her secret’s out. MADDIE’S SECRET is now playing...
Visual hook · 40%
An intense and intimate close-up of a person's face with a direct, blue-eyed gaze, combined with soft, moody pink lighting to create intrigue and emotional connection.
[07]
The promise the opener makes, and how the video pays it back
Hook
The opening and only slide grabs attention with a large, mysterious title overlaid on an intimate, high-impact portrait. The combination of the text's question ('what's the secret?') and the image's direct gaze creates immediate intrigue.
Payoff
The payoff is the singular, unified image itself. By presenting all information at once, it delivers a complete and authoritative proclamation that satisfies initial curiosity while providing depth for those who look closer.
[08]
The structural pattern this video runs on
Framework
The Single-Frame Proclamation
This framework concentrates all narrative elements into a single, dense slide. It uses a strong central visual and a clear typographic hierarchy to guide the viewer from an intriguing hook (the title) to layers of legitimizing detail (credits), functioning as a complete, self-contained announcement.
The Authorial Stamp
Positioned directly below the main title, a secondary line of text clearly attributes ownership or creation, providing immediate context and a point of reference for the audience.
The Credibility Block
A dense, detailed block of text is placed at the bottom of the frame. This serves as a layer of proof and professionalism, listing all key contributors and stakeholders to establish the project's legitimacy and scale.
Her secret’s out. MADDIE’S SECRET is now playing in New York at @ifccenter. Opening in LA and beyond starting next Friday. Tix at maddiessecret.com This poster by @gordonlandenberger makes me SCREAM.
title · photo_0
maddie's secret
branding · photo_0
A FILM BY JOHN EARLY
informational · photo_0
MAGNOLIA PICTURES and UNAPOLOGETIC PROJECTS present a DOGMA 3000 PRODUCTION A FILM BY JOHN EARLY "MADDIE'S SECRET" a THIRD PLACE DWECK PRODUCTIONS WETSTONE PICTURES production RADISH starring JOHN EARLY KATE BERLANT ERIC RAHILL CLAUDIA O'DOHERTY CONNER O'MALLEY VANESSA BAYER PAT REGAN DOMINIQUE WITTEN EMILY ALAN SEAN HENNESSEY RUBY MCCOLLISTER CHRIS QUINTO music by MAX LAKNER production designer GORDON LANDENBERGER costume designer KIMME AABERG IZZY HELLER editor DANNY SCHARAR director of photography MICHAEL HESSLEIN executive producers DANIELLE POLANCO co-producers KAY BARNETTE CHRIS QUINTO'S CATHCART TYLER BOEHM producers THEODORE SCHAEFER SARAH BIERMAN CHRIS TAN MATTHEW ROSENTHAL MARISSA HERINGER story by HANNAH DWECK THEODORE SCHAEFER written by HARRIS MAYERSOHN LUCA INTILI JOHN EARLY written and directed by JOHN EARLY