@reformation
Instagram · Carousel
@reformation We’re hiring. Now accepting applications in the comments.
Trending short videosBrand shares tweets about their emails
The edit1 shot · 7 text
Shots Text
Performance
- Views
- 358.4K
- Likes
- 23.9K
- Comments
- 670
- Engagement
- 6.9%
Video #3450 · Carousel
Brand shares tweets about their emailsfrom @reformation
[01]
Overview
This is a carousel post by the fashion brand Reformation, which has compiled a series of user tweets reacting to their distinct and often provocative email marketing copy. The post humorously embraces the polarizing feedback as a form of social proof for their strong brand voice, cheekily ending with a caption suggesting they are hiring a new copywriter.
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook
Whoever writes @Reformation emails should be so embarrassed they are sooooo cringey fake cool girl I cannot
Verbal hook
We’re hiring. Now accepting applications in the comments.
Visual hook
The stark, consistent deep red background creates a strong visual pattern and high contrast with the white tweet screenshots, making the text pop and encouraging the viewer to swipe through the carousel.
Themes
Techniques
Trends
Post caption
We’re hiring. Now accepting applications in the comments.
Text overlays
contextual · photo_0
nasty larry @no1bonchonstan Whoever writes @Reformation emails should be so embarrassed they are sooooo cringey fake cool girl I cannot
contextual · photo_1
dani 🄿 @princesskaguyas can't explain it but i wanna fight whoever writes the emails at reformation
contextual · photo_2
sarah @photosyntheosis being gently bullied by the Reformation copywriter
contextual · photo_3
anshu @anshugupta Um @Reformation is ur copywriter okay [Inbox Screenshot] Reformation IGNORE YOUR THERAPIST Think about the past in vintage-inspired things.
contextual · photo_4
ux designer @_okayChanel Nahhh who's in charge of email marketing over at @Reformation? [Inbox Screenshot] Reformation FREE FEET PICS Plus some cute shoes.
contextual · photo_5
Alexander Haase @herrhaase ChatGPT: Write me 10 email copy lines like you are @Reformation
contextual · photo_6
Kristin ☀️🏙️ @bornagainrpblcn I don't need porn, I get emails from Reformation