Viral Hooks
Trending short videosTwo women react to men's icks
The edit1 shot · 8 text
Shots Text1:53

Performance

Views
3.7M
Likes
135K
Comments
1.6K
Engagement
3.7%
Outlier
56.8×
Length · 26 Jun 2026
1:53

Video #34570 · Clip

Two women react to men's icksfrom @shamelesspodcast

[01]

Overview

One host introduces a social media trend where men share their 'icks' about women, reading from a post on her laptop. She proceeds to read a series of these comments aloud, which are also displayed as graphic overlays for the viewer. Both hosts react to each 'ick' with laughter, personal stories, and commentary, debating their validity in a humorous and relatable way.

[02]

Simple outline

  1. 1Invert common dynamic
  2. 2Present external judgment
  3. 3Deliver personal verdict
  4. 4Confess relatable guilt

[03]

Related videos

[04]

Classification

Format
Concepts
Rapid Fire ListicleReaction
Elements
Graphic OverlayJump CutPodcast SetupIn-Scene Media Playback

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

since girls always talk about their icks about guys, i wanna hear guys icks about girls

Verbal hook · 40%

Since girls always talk about their icks with guys, I want to hear guys icks about girls.

Visual hook · 5%

The video opens with a screen recording of a TikTok post, which serves as a pattern interrupt and immediately establishes the context and source material for the conversation.

[06]

Hook template

Steal this for your own video

Since [one group] always talks about [shared topic], let's hear [opposite group]'s side.

  • — Since employees always talk about bad bosses, let's hear managers' complaints about employees.
  • — Since renters always talk about landlord horror stories, let's hear landlords' complaints about tenants.
  • — Since patients always vent about doctors, let's hear what doctors actually think about patients.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Role Reversal Premise: Establishes the video's concept by inverting a well-known social dynamic or trope, creating immediate intrigue and a clear 'what's in it for me' for the viewer.

Payoff

The Final Debate: The last item is a highly polarizing or specific topic that sparks a more extended, humorous debate between the hosts, serving as a memorable and conclusive segment.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Relatability Gauntlet

A rapid-fire evaluation of crowd-sourced judgments on a specific topic, where hosts deliver personal verdicts and relatable confessions for each item on the list.

  1. 1

    The Universal Behavior Test

    The first item presented is a common, easily recognizable physical or verbal quirk that serves as a low-stakes, highly relatable entry point for the audience.

  2. 2

    The Cultural Trend Test

    The list progresses to items that reference current slang, trends, or niche behaviors, testing the audience's cultural fluency and prompting recognition or confusion.

  3. 3

    The Personal Habit Test

    The items become more personal, targeting aesthetic choices, behavioral patterns, or lifestyle signifiers that prompt self-reflection and self-identification from the audience.

Themes

  • Gender dynamics
  • Social behavior
  • Relatability
  • Humor

Techniques

  • Reaction commentary
  • Listicle format
  • Social media trend analysis

Trends

  • The 'Ick' Trend

Post caption

Go on! Try ick a man out today!

Text overlays

  • title · beginning

    since girls always talk about their icks about guys, i wanna hear guys icks about girls

  • contextual · beginning

    Holding nose when jumping in water....

  • contextual · beginning

    “I’m in my this era” “I’m in my that era”

  • contextual · middle

    Using the word “overstimulated” 8 thousand times a week

  • contextual · middle

    When theres just a little bit of nail polish left

  • contextual · middle

    screaming in a non emergency situation lol

  • contextual · end

    When women touch their fingertips together in the Hayley Bieber like small

  • contextual · end

    She had no air fryer

Transcript

Since girls always talk about their icks with guys, I want to hear guys icks about girls. Are you reading me some of these icks? I'm gonna read you some of these icks for women. And a woman holds her nose before jumping in water. I agree. I think that's a human ick. E. Sorry. You aren't a jumper into a better if you have to pull your nose. Fucking deal with it when a woman says, I'm in this era or I'm in that era. Yeah. I mean I'm in my bath era. Yeah. Fair. I do this at least once a day. So I know When she uses the word overstimulated What? I use that to describe herself at least once a day better day, particularly postpartum. I hate being overstimulated. When she has just a little bit of nail polish left. 100% true. I give myself the when that happens. That's right. There will be thousands of women listening to this with a tiny bit of nail polish on listening. No one's stoked about it. When she screams in a non emergency situation. This is personal. Zara's biggest life ick I can't. Is when there is shrill noise and the situation doesn't demand it. When women touch their fingertips together in the Hailey Bieber, like, small claps No. Not an ick. Way, this was very popular. This got 16,000 likes. A lot of men do not like when women do the hail I don't think it's actually I think this originated in the queer community, but I know Hailey Bieber has done it in, like, a meme thing. Tate McRae, if you're watching, you know what we're doing. If she doesn't own an air fryer. This had a 100,000 likes. Okay. I don't. Men and their thing with air fryers freaks me out. They're not that good. We have one at home. It's fucking huge. Can I be honest? They're not chic. No. They're terrible, Zara. It looks like I have a fucking spaceship on. I think the thing the opposite is if you're obsessed with them. It does not cook things in a better way than the oven. No. This is the thing. The oven was always fine.

Two women react to men's icks | Viral Hooks