@coterie
Instagram · Carousel
@coterie FYI. Moms and babies deserve better. [Credit to Liz Plank, @feministabulous, for this insight shared in her Substack]
Trending short videosInfographic comparing paid maternity leave policies
The edit1 shot · 3 text
Shots Text
Performance
- Views
- 453.7K
- Likes
- 30.2K
- Comments
- 490
- Engagement
- 6.8%
- Outlier
- 115.5×
Video #34639 · Carousel
Infographic comparing paid maternity leave policiesfrom @coterie
[01]
Overview
This is a text-based graphic that makes a political statement by highlighting that the United States is the only World Cup nation without a national paid maternity leave policy. It supports this claim with a list of other countries and the number of weeks of paid leave they provide, aiming to inform and provoke discussion on the topic.
[02]
Simple outline
- 1State a provocative outlier claim.
- 2Present an overwhelming data list.
- 3Let the contrast create impact.
[03]
Related videos
772.2K235.9×Political commentary on Medicaid work requirements.@thatsnotrightpolitics · Statement Carousel
454.4K6.5×Commentator argues for pronatalist policies@womp_tomp · Hot Take
269.7K8.3×Political meeting meme about gender inequality.@emilyinyourphone · Hot Take
343.4K5×Split screen political commentary rant@womp_tomp · Reaction
318.9K111.4×Political reaction to Supreme Court ruling@fightforprogress · Reaction
212.4K29×Tweet screenshot criticizing economic hypocrisy.@thecanaryuk · Cultural Rant
133.5K36.3×Political critique of Trump's presidency@public_citizen · Statement Carousel
1.7M43.2×Creator explains consequences of law@rony · Breakdown
2.5M2.7×Meme comparing modern voting apathy to historical struggle.@mysecretcase · Public Service Announcement
150.7K3.9×Anti-war political text statement@chiosse · Explainer
708.8K10.9×Masked rant about leaving the US@robert808924 · Cultural Rant
220.3K97.7×Political warning text graphic@freedcproject · Public Service Announcement[04]
Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
The United States is the only country in the World Cup without paid maternity leave.
Verbal hook · 25%
FYI. Moms and babies deserve better.
Visual hook · 20%
The stark, minimalist design with black text on a white background creates a strong pattern interrupt in a visually busy feed. The clean, two-column list format makes the data easy to scan, and the large numbers next to country names immediately draw the eye for comparison.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, single-sentence headline that identifies a subject as the *only* member of a relatable group to lack a specific, desirable attribute. This immediately creates intrigue and a sense of injustice or surprise.
Payoff
The payoff is the viewer's internal conclusion drawn from the stark contrast presented. The post relies on the data to be so compelling that an explicit concluding statement is unnecessary within the visual itself.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Outlier Exposé
To expose a single entity's deficiency by presenting it as the lone exception against a long, overwhelming list of peers who meet a specific standard. The persuasive power comes from the stark, data-driven contrast.
- 1
The Singular Accusation
To establish a high-stakes, controversial premise in a single, declarative statement that serves as the post's title and central argument. This is presented with maximum visual hierarchy.
- 2
The Wall of Proof
To visually and quantitatively overwhelm the viewer with a long, simple, two-column list of evidence. Each item in the list reinforces the 'norm,' making the subject's failure to meet the standard more profound with every line the user reads.
Themes
Techniques
Trends
Post caption
FYI. Moms and babies deserve better. [Credit to Liz Plank, @feministabulous, for this insight shared in her Substack]
Text overlays
title · photo_0
The United States is the only country in the World Cup without paid maternity leave.
contextual · photo_0
COUNTRY PAID MATERNITY LEAVE
informational · photo_0
Argentina 13 weeks Algeria 14 weeks Australia 20 weeks Austria 16 weeks Belgium 15 weeks Bosnia and Herzegovina 52 weeks Brazil 17 weeks Canada 15 weeks Cape Verde 9 weeks Colombia 18 weeks Croatia 30 weeks Curaçao 12 weeks Czechia 28 weeks DR Congo 14 weeks Ecuador 12 weeks Egypt 13 weeks England 39 weeks