@merit
Instagram · Prop Yap
@merit Get ready with @jemima_jo_kirke as she talks about managing eczema, her true feelings about “Girls,” and why wearing makeup “for yourself” is BS. Jemima wears The Minimalist in Sandstone Flush Balm in Beverly Hills Bronze Balm in Seine Brow 1980 in Taupe Clean Volume in Black Signature Lip Liner in Rose Signature Lip Blush in Andie
Performance
Video #35089 · Prop Yap
[01]
The creator, Jemima Kirke, performs a 'Get Ready With Me' routine, starting with a concealer tip before launching into a philosophical critique of societal beauty standards and the idea of wearing makeup 'for yourself.' She applies blush and other products while continuing her monologue, reflecting on her career and the pressures of beauty, creating a blend of a makeup tutorial and a personal essay.
[02]
[03]
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2.8M13.2×Step-by-step makeup tutorial with products@estellelebourgeois_ · Tutorial / How To[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 55%
Hi. I'm Jemima, and, welcome to Jemima's House of Horrors.
Visual hook · 45%
Intimate, direct-to-camera close-up with a vulnerable facial expression, creating a personal and confessional tone.
[06]
Steal this for your own video
Welcome to my — where I and .
[07]
The promise the opener makes, and how the video pays it back
Hook
A casual, self-aware introduction that establishes a unique personality and sets an informal tone, inviting the viewer into a personal space.
Payoff
The narrative concludes not with a neat summary, but by leaving the viewer with the weight of the core argument. The satisfaction comes from the intellectual stimulation and the feeling of having received a raw, authentic perspective.
[08]
The structural pattern this video runs on
Framework
The Trojan Horse Tutorial
A practical demonstration (like a tutorial or 'how-to') is used as a vehicle to deliver a larger, often controversial or philosophical monologue. The initial practical advice serves as a hook to draw in an audience for the deeper message.
The Contrarian Tactic
The speaker presents a specific, actionable tip or rule that deliberately goes against conventional wisdom within the topic. This establishes them as an independent thinker and creates immediate intrigue.
The Aesthetic Rationale
The speaker justifies their unconventional tactic not with technical data, but with a subjective, personal aesthetic or philosophical preference, framing it as a choice of style over correctness.
The Thematic Bridge
The speaker uses the discussion of their personal preference as a seamless pivot point to introduce a much broader, more profound, and often controversial societal observation or argument.
The Blunt Thesis
The speaker delivers a direct and uncompromising rejection of a widely-held belief or platitude related to the new, broader topic.
The Strategic Concession
The speaker validates the opposing viewpoint or the appeal of the popular belief, demonstrating empathy and nuance before delivering their core critique. This strengthens their argument by showing they've considered all sides.
The Core Critique
The speaker reveals the central argument, explaining *why* the popular belief is flawed, often linking it to external pressures, societal programming, or unexamined assumptions.
The Logical Unpacking
The speaker deconstructs the psychology behind the popular belief, breaking down the internal experience to show how it's influenced by the external factors mentioned in the core critique.
Get ready with @jemima_jo_kirke as she talks about managing eczema, her true feelings about “Girls,” and why wearing makeup “for yourself” is BS. Jemima wears The Minimalist in Sandstone Flush Balm in Beverly Hills Bronze Balm in Seine Brow 1980 in Taupe Clean Volume in Black Signature Lip Liner in Rose Signature Lip Blush in Andie
Hi. I'm Jemima, and, welcome to Jemima's House of Horrors. My thing with concealer and foundation, put it anywhere you like, but I never put it under my eyes. It just looks weird to me to have no definition between the cheek and the eye socket. I think a little bit of circles under the eyes is kind of sexy. Very, Peter Lindbergh. Normally, I would use a brush, but I forgot that I had one. That's a cat. I think when people say, you know, I'm doing this for myself. I like to wear caked on makeup. I like to inject my lips and, you know, do Botox. It's for myself. It's for no one at fault. No. I am all with you. I think it's fun to look however you wanna however you want to good, but it's really hard to separate that from society's standards of beauty. You feel good because, you know, you know that you look good better you only know that you look good because of what you've been told looking good looks like. After I made Girls tier was a lot of talk about, you no,