@impact
Instagram · Carousel
@impact It feels safe to say we’re in the golden age of original horror films, with both “Sinners” and “Obsession” breaking records and taking the world by storm at the global box office. Curry Barker’s low-budget independent horror has earned nearly 500 times its production budget of only $750k, which is an unprecedented feat that has audiences hyped to support his next project. ✍️ Words by @austinashburn4 🖌️ Design by @___0h00
Performance
Video #35482 · Carousel
[01]
An informational graphic announcing that the film 'Obsession' has become the highest-grossing original live-action film of the 2020s, surpassing 'Sinners'. The image features stills from both movies and provides context about the success of horror films.
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[03]
1.6M5.2×Movie review with bold text overlay@impact · Statement Carousel
1.3M6.9×Sinners movie trailer IMAX release@imax · Hype Teaser
1.9M5.3×Audience reacts to horror movie screening@housemaidmovie · Reaction
807.6KSuspenseful horror movie trailer montage@letterboxd · Hype Teaser
551.5K1.6×Fast-paced movie trailer montage@nysmmovie · Hype Teaser
383.3K20.4×Horror movie trailer product reveal@cinemark · Hype Teaser
990.1K17.3×Movie clip as relatable meme@letterboxd · Relatable One Shot
910.9K2.5×Movie trailer featuring critical review quotes@housemaidmovie · Hype Teaser
1.9M10.6×Relatable one shot meme format@letterboxd · Relatable One Shot
625.4K11.6×Movie trailer as news interruption@peoplebrandsandthings
321.3KAudience reactions after movie screening@letterboxd · Reaction
93KShowcasing movie merchandise with montage@cinemark · Product Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
“Obsession” has surpassed “Sinners” as the highest-grossing original live-action film of the 2020s
Verbal hook · 30%
It feels safe to say we’re in the golden age of original horror films, with both “Sinners” and “Obsession” breaking records and taking the world by storm at the global box office.
Visual hook · 25%
A visually balanced composite of two expressive human faces combined with a bold, high-contrast red text box that immediately draws the viewer's eye to the central headline.
[07]
The promise the opener makes, and how the video pays it back
Hook
A self-contained, newsworthy graphic that uses a bold headline to announce a significant achievement or shift in status, designed for high shareability.
Payoff
The immediate delivery of a surprising or important piece of news, making the viewer feel informed and 'in the know' without needing to swipe.
[08]
The structural pattern this video runs on
Framework
The Record Breaker Announcement
To announce a significant achievement or shift in status by presenting a specific, record-breaking headline and then immediately contextualizing it within a broader, more significant trend, all within a single, visually-driven slide.
The Superlative Proclamation
A large, central headline that declares a new record, winner, or 'first,' often by comparing two entities directly to create immediate intrigue.
The Trend Contextualizer
A smaller, secondary text overlay that broadens the scope of the headline, connecting the specific achievement to a larger, ongoing trend to add weight and significance.
It feels safe to say we’re in the golden age of original horror films, with both “Sinners” and “Obsession” breaking records and taking the world by storm at the global box office. Curry Barker’s low-budget independent horror has earned nearly 500 times its production budget of only $750k, which is an unprecedented feat that has audiences hyped to support his next project. ✍️ Words by @austinashburn4 🖌️ Design by @___0h00
branding · photo_0
impact
contextual · photo_0
LEFT: "OBSESSION" PHOTO VIA FOCUS FEATURES RIGHT: "SINNERS" PHOTO VIA WARNER BROS. PICTURES
title · photo_0
“Obsession” has surpassed “Sinners” as the highest-grossing original live-action film of the 2020s
informational · photo_0
Horror films have been making box office history over the past two years.