@usga
Instagram · Quick Hit
@usga One hole. Countless ways to play it.
@usga
Instagram · Quick Hit
@usga One hole. Countless ways to play it.
Performance
Video #35926 · Quick Hit
[01]
The video showcases a series of adaptive golfers with different impairments (vision, seated, lower limb, coordination, multiple limb amputee) taking their tee shots on the same par 3 hole. Each golfer is introduced with an informational text overlay detailing their name and impairment category, and their shot is followed by a graphical ball flight tracker.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 75%
VISION IMPAIRMENT CUNHA 8TH PAR 3 95 YARDS
Verbal hook
Okay.
Visual hook · 25%
A female golfer in full athletic gear is positioned on a lush green golf course, preparing to swing. The immediate setting and action establish a clear sports context.
[06]
Steal this for your own video
GOLFER | | YARDS
[07]
The promise the opener makes, and how the video pays it back
Hook
An immediate demonstration of the core action by the first subject, coupled with an on-screen graphic that establishes the video's central theme and the repeating visual pattern.
Payoff
The cumulative impression of skill and adaptability across all participants, delivering an unspoken message of inclusivity and inspiration.
[08]
The structural pattern this video runs on
Framework
The Comparative Showcase
Demonstrating how different subjects with unique characteristics or tools successfully complete the same standardized task, highlighting variation in technique and approach.
The Diverse Showcase
A rapid succession of subjects, each presented using a consistent three-step micro-pattern (Introduce, Execute, Visualize), to demonstrate a variety of successful approaches to the same challenge.
One hole. Countless ways to play it.
informational · beginning
VISION IMPAIRMENT CUNHA 8TH PAR 3 95 YARDS
contextual · throughout
TARGET
informational · middle
SEATED PLAYERS TOGISALA 8TH PAR 3 115 YARDS
informational · middle
VISION IMPAIRMENT FERNANDEZ 8TH PAR 3 95 YARDS
informational · middle
LOWER LIMB IMPAIRMENT WILLIAMS 8TH PAR 3 156 YARDS
informational · middle
COORDINATION IMPAIRMENT SENGUL 8TH PAR 3 115 YARDS
informational · middle
COORDINATION IMPAIRMENT OVIATT 8TH PAR 3 115 YARDS
informational · end
MULTIPLE LIMB AMPUTEE THOMAS 8TH PAR 3 156 YARDS
informational · end
LOWER LIMB IMPAIRMENT POSTIGO 8TH PAR 3 156 YARDS
Okay. Yeah.