Viral Hooks
Trending short videosSkit sets up celebrity announcement
W

@wsdot

Instagram · Skit

@wsdot Look. We’re tired of being the ones to tell you NB I-5 in Seattle is closing. So we got @zach_c123 to do it instead. Thanks for taking this one, Zach! 😅   Sooo... now that World Cup games have wrapped in Seattle, we’re back on our bridgeness. That means a full closure of NB I-5 through downtown Seattle from 11:59 p.m. Friday through 5 a.m. Monday (July 10-13). This gives crews time and space to set up the long-term work zone, this time on the RIGHT two lanes of the Ship Canal Bridge. Note that on- and off-ramps between I-90 and Northeast 45th Street will begin closing at 9 p.m. Friday.   Once the bridge reopens on Monday morning, those two right lanes will remain closed until the end of 2026.   EXPRESS LANES: That also means the express lanes are switching back to operating northbound 24 hours a day, seven days a week. We know this is frustrating to southbound travelers, especially when you’re sitting in traffic and see express lanes that appear lightly used. These lanes are being managed as a system-balancing tool — available to absorb surges, incidents, or breakdowns in the northbound lanes as conditions change throughout the day. Their value isn’t measured only by how full they look but by the reliability they provide to the entire corridor over time.   We also want to acknowledge this has been a rough year for people who rely on this bridge to get where they need to go. We’ll need to work on the southbound lanes in 2027, too. It’s not fun work, but it’s necessary work. Maintaining safe, reliable bridges keeps our state connected in the long term.   Also, to Zach Charbonnet: You’re a natural. Hit us up if you ever want to exchange pads for a safety vest. We’re excited to see you back on the field this season! Go Hawks!

View original on Instagram

The edit1 shot · 3 text
Shots Text0:32

Performance

Views
284.9K
Likes
18K
Comments
211
Engagement
6.4%
Outlier
4.7×
Length · 8 Jul 2026
0:32

Video #35992 · Skit

Skit sets up celebrity announcementfrom @wsdot

[01]

Overview

The video begins with a WSDOT employee complaining about having to announce I-5 closures, and her colleague sarcastically suggests a Seahawks player should do it instead. The video then cuts to Seahawks running back Zach Charbonnet, who delivers the official public service announcement about the road closure, supported by a map graphic. The video concludes with a shot of a hand-drawn map summarizing the state's events and closures.

[02]

Simple outline

  1. 1Present relatable frustration
  2. 2Suggest absurd solution
  3. 3Reveal celebrity fulfillment
  4. 4Deliver core information
  5. 5Show quirky visual recap

[03]

Related videos

[04]

Classification

Format
Concepts
Public Service AnnouncementThemed AnnouncementSkit
Elements
Graphic Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

Listen. I'm tired of being the one to tell people I 5 is closing for the weekend.

Visual hook · 65%

A woman in full construction gear, including a hard hat and high-visibility vest, walks through a standard carpeted office hallway, creating a pattern interrupt and visual curiosity.

[06]

Hook template

Steal this for your own video

A [out-of-place professional] walks through a [mismatched environment], dressed in full [unexpected attire].

  • — A deep-sea diver in full scuba gear walks through a corporate office break room.
  • — A NASCAR pit crew member in a racing uniform sprints through a quiet public library.
  • — A surgeon in full scrubs and gloves browses the frozen food aisle of a grocery store.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The video opens with a scripted, relatable workplace scenario that establishes a problem, making the audience curious about the resolution.

Payoff

The core information is delivered in an entertaining and unexpected way, and the video concludes with a unique visual summary that reinforces the message.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Celebrity Messenger

A relatable problem is introduced, and an unexpected or high-status third party is brought in to solve it, delivering the core message in a surprising and authoritative way.

  1. 1

    The Relatable Grievance

    A character expresses frustration with a recurring, unpleasant task, creating an immediate emotional connection with the audience and establishing the central conflict.

  2. 2

    The Unlikely Hypothesis

    A second character proposes a far-fetched or humorous solution, often involving a well-known figure, which sets up an expectation that will be immediately fulfilled.

  3. 3

    The Surprise Fulfillment

    The narrative immediately cuts to the proposed figure, who has been brought in to execute the solution, delivering a moment of surprise and delight that validates the absurd premise.

  4. 4

    The Authoritative Payload

    The guest figure delivers the video's primary information directly to the camera, leveraging their status to increase the message's impact and credibility, often supported by simple graphics.

  5. 5

    The Memorable Sign-off

    The guest figure concludes with a short, punchy call-to-action or concluding thought that reinforces the message's importance.

  6. 6

    The Thematic Recap

    The video ends with a unique visual that summarizes the information while tying back thematically to the initial setup, creating a cohesive and memorable narrative loop.

Themes

  • humor
  • public information
  • celebrity endorsement
  • local culture

Techniques

  • scripted comedy
  • celebrity cameo
  • graphic overlays

Trends

  • brand personification
  • government agency humor

Post caption

Look. We’re tired of being the ones to tell you NB I-5 in Seattle is closing. So we got @zach_c123 to do it instead. Thanks for taking this one, Zach! 😅   Sooo... now that World Cup games have wrapped in Seattle, we’re back on our bridgeness. That means a full closure of NB I-5 through downtown Seattle from 11:59 p.m. Friday through 5 a.m. Monday (July 10-13). This gives crews time and space to set up the long-term work zone, this time on the RIGHT two lanes of the Ship Canal Bridge. Note that on- and off-ramps between I-90 and Northeast 45th Street will begin closing at 9 p.m. Friday.   Once the bridge reopens on Monday morning, those two right lanes will remain closed until the end of 2026.   EXPRESS LANES: That also means the express lanes are switching back to operating northbound 24 hours a day, seven days a week. We know this is frustrating to southbound travelers, especially when you’re sitting in traffic and see express lanes that appear lightly used. These lanes are being managed as a system-balancing tool — available to absorb surges, incidents, or breakdowns in the northbound lanes as conditions change throughout the day. Their value isn’t measured only by how full they look but by the reliability they provide to the entire corridor over time.   We also want to acknowledge this has been a rough year for people who rely on this bridge to get where they need to go. We’ll need to work on the southbound lanes in 2027, too. It’s not fun work, but it’s necessary work. Maintaining safe, reliable bridges keeps our state connected in the long term.   Also, to Zach Charbonnet: You’re a natural. Hit us up if you ever want to exchange pads for a safety vest. We’re excited to see you back on the field this season! Go Hawks!

Text overlays

  • contextual · middle

    Seahawks running back Zach Charbonnet

  • informational · middle

    Northbound RIGHT two lanes closed

  • informational · middle

    July 13 - End 2026

Transcript

Get that tree exactly right. Listen. I'm tired of being the one to tell people I 5 is closing for the weekend. Well, who's gonna do it instead? Seahawks running bad next Charbonnet? Ship canal bridge work is back. There'll be a full closure of I 5 northbound to downtown from July 10 to the thirteenth. There'll be two lanes closed going across the bridge for the rest of the year. Get ready.

Skit sets up celebrity announcement | Viral Hooks