Viral Hooks
Trending short videosTattooed father and son posing together.
R

@reactiontherapy

Instagram · Carousel

@reactiontherapy Happy 25th birthday Nick! You’re my son, my wingman, and one of the most incredible people I know. Thank you God for giving me a chance to raise you and watch you grow. I love you more than you know and I’m so proud of who you are. You inspire me every day to be a better man and I’m grateful. I can’t believe I get to work with you every day, thank you for all the memories❤️

View original on Instagram

Performance

Views
108K
Likes
7.2K
Comments
90
Engagement
6.8%
Outlier
13.9×

Video #36090 · Carousel

Tattooed father and son posing together.from @reactiontherapy

[01]

Overview

This is a personal photo of two men posing together in what appears to be the interior of a tour bus. The man on the right, who is heavily tattooed, has his arm around the younger man on the left. The post's purpose, as revealed by the caption, is to celebrate the younger man's 25th birthday and highlight their close father-son relationship.

[03]

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[04]

Classification

Format
Carousel
Concepts
Milestone CelebrationLifestyle Showcase
Elements
Shallow Depth of Field
Account
Personal Brand
Topics
FamilyCelebrityMusicLifestyle

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 60%

Happy 25th birthday Nick! You’re my son, my wingman, and one of the most incredible people I know.

Visual hook · 40%

The striking visual contrast between the two men, particularly the man on the right with extensive face, neck, and hand tattoos, immediately captures attention and creates curiosity about their relationship.

[06]

Hook template

Steal this for your own video

Most people look at [striking visual or unexpected person] and assume [common wrong assumption] — but here's what they don't know.

  • — Most people look at a heavily tattooed dad and assume he's absent — but here's what they don't know.
  • — Most people look at a pawn shop owner and assume he's taking advantage of people — but here's what they don't know.
  • — Most people look at a ultramarathon runner and assume they're obsessed and unhealthy — but here's what they don't know.

Themes

  • Family Bond
  • Celebration
  • Parenthood
  • Personal Milestone

Techniques

  • Portrait Photography
  • Shallow Depth of Field

Trends

  • Personal Life Update
  • Behind-the-Scenes Content

Post caption

Happy 25th birthday Nick! You’re my son, my wingman, and one of the most incredible people I know. Thank you God for giving me a chance to raise you and watch you grow. I love you more than you know and I’m so proud of who you are. You inspire me every day to be a better man and I’m grateful. I can’t believe I get to work with you every day, thank you for all the memories❤️

Tattooed father and son posing together. | Viral Hooks