@topjaw
Instagram · Vlog
@topjaw Experiencing the serenity of Wimbledon before the gates open is quite something. Wimbledon with @stellaartoisuk is basically my favourite day of the year. 🍺❤️🎾 #ad
Trending short videosBefore and after crowd comparison
The edit1 shot · 2 text
Shots Text0:31
Performance
- Views
- 1.4M
- Likes
- 25.1K
- Comments
- 58
- Engagement
- 1.7%
- Outlier
- 6.5×
- Length · 10 Jul 2026
- 0:31
Video #36156 · Vlog
Before and after crowd comparisonfrom @topjaw
[01]
Overview
The creator presents a series of 'before and after' vignettes at the Wimbledon tennis tournament. In each scene, he is first shown enjoying a location (a staircase, a court, a bench, etc.) in serene solitude before the gates open, and then a rapid cut reveals the same location filled with a bustling crowd of spectators.
[02]
Simple outline
- 1Establish serene 'before' state
- 2Reveal chaotic 'after' state
- 3Repeat contrast in new setting
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 65%
Wimbledon, before & after the stampede.
Visual hook · 35%
A stylishly dressed man in a cream suit stands alone on a sunlit stone staircase, creating an aspirational and aesthetically pleasing opening shot.
[06]
Hook template
Steal this for your own video
, before & after .
- — Coachella, before & after the gates open.
- — Disney World, before & after the park fills up.
- — The airport lounge, before & after the holiday rush.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A text overlay explicitly states the 'Before & After' premise, immediately setting viewer expectations for a comparative visual journey and establishing the initial serene state.
Payoff
The final scene breaks the established pattern by returning to a state of solitude in a new context, serving as a concluding statement or call to action that resolves the central tension.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Serenity vs. Chaos Reveal
Systematically juxtaposing a serene, empty state with a chaotic, crowded state of the same environment, using a repeating, fast-paced reveal mechanic across multiple locations to demonstrate a dramatic transformation.
Themes
Techniques
Trends
Post caption
Experiencing the serenity of Wimbledon before the gates open is quite something. Wimbledon with @stellaartoisuk is basically my favourite day of the year. 🍺❤️🎾 #ad
Text overlays
title · beginning
Wimbledon, before & after the stampede.
branding · end
be drinkaware.co.uk
Transcript
40