@gameofthrones
Instagram · Carousel
@gameofthrones The realm whispers. Join Phia Saban under the Weirwood Tree in a new visualization exercise available now on the @Calm App or on the #GOT YouTube Channel.
@gameofthrones
Instagram · Carousel
@gameofthrones The realm whispers. Join Phia Saban under the Weirwood Tree in a new visualization exercise available now on the @Calm App or on the #GOT YouTube Channel.
Performance
Video #36372 · Carousel
[01]
A promotional image featuring a still from the TV show 'House of the Dragon' overlaid with a title 'You Asked' and numerous screenshots of fan comments. The comments praise actress Phia Saban's voice, serving as social proof for a collaboration with the Calm app, as mentioned in the caption.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
You Asked
Verbal hook · 25%
The realm whispers.
Visual hook · 40%
A dramatic scene from a popular fantasy TV show featuring two characters in an intense conversation, combined with a collage of user comments that creates visual texture and encourages reading.
[06]
Steal this for your own video
A dramatic from , overlaid with a flood of real comments that fill the frame.
[07]
The promise the opener makes, and how the video pays it back
Hook
The single slide acts as a unified hook. It opens with a direct address to the audience ('You Asked'), immediately establishing a conversational premise that the brand is listening and responding.
Payoff
The payoff is strategically placed in the caption, not on the slide itself. After the slide builds up the 'ask,' the caption delivers the 'answer' by announcing the new content and providing a direct call-to-action, completing the narrative loop and converting interest into engagement.
[08]
The structural pattern this video runs on
Framework
The 'You Asked, We Delivered' Framework
This framework builds community and drives action by framing a product or content launch as a direct response to audience demand. It uses curated user-generated content (comments, tweets) as overwhelming social proof to validate the audience's desire before revealing the solution in the caption.
The Audience Mandate
A large, simple headline that establishes the core premise: this content exists because the community demanded it. It transforms a marketing announcement into a fulfillment of a public request.
The Wall of Validation
A collage of curated user comments that serve as overwhelming, authentic social proof. This beat validates the headline's premise by showing numerous real people expressing the exact same desire, creating a powerful sense of shared community opinion and amplifying the perceived demand.
The realm whispers. Join Phia Saban under the Weirwood Tree in a new visualization exercise available now on the @Calm App or on the #GOT YouTube Channel.
title · photo_0
You Asked
contextual · photo_0
5arahpop 1d She needs to do ASMR
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scaredandcold 21h Omg she needs to do asmr. This was so relaxing.
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oco12 1d I could listen to you as I'm falling asleep 😍😍
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meetmeintheloo 21h I could fall asleep to her voice 😍😍 I love you Phia ❤️❤️❤️❤️
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moffittjdm 7h I could listen to Phia read a phone book from A to Z and back.
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subjectpi 1d She would make the best ASMR videos ever
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piayvx 1d Phia should reads audiobooks 🌸🥺
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yoadjhiyo 1d She has a perfect sleeping voice podcast
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phrazey 20h Her voice is so soothing. I need her to narrate audiobooks