@gettymuseum
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@gettymuseum Antiquities curators rate every amphora emoji 🏺 Today is #WorldEmojiDay! Did you know that this 🏺 is an amphora, an ancient Greek or Roman vessel used to carry and store liquids like oil or wine. Which is your favorite? Follow @gettymuseum for more art and culture in your daily feed.
Performance
Video #36389 · Carousel
[01]
An informational graphic from the Getty Museum that humorously presents different versions of the amphora emoji for rating. The image displays nine distinct emoji styles in a 3x3 grid on a solid green background, with a large text overlay in the center stating the premise of the post.
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[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Antiquities curators rate every 🏺 emoji
Verbal hook · 15%
Antiquities curators rate every amphora emoji 🏺
Visual hook · 30%
A visually organized grid of nine distinct amphora emojis against a vibrant, solid green background creates a strong pattern and color pop. The clean, graphic layout and central, bold text immediately draw the eye and establish the topic.
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Steal this for your own video
rate every
[07]
The promise the opener makes, and how the video pays it back
Hook
Slide 1 establishes an irresistible premise by combining a high-authority source ('curators') with a low-stakes, universally understood subject ('emoji'). It promises a definitive ranking and visually teases the variety of items to be judged, creating an immediate open loop.
Payoff
The final slide or caption transitions from expert declaration to audience participation, asking a simple, engaging question ('Which is your favorite?') to convert passive viewers into active commenters and spark debate.
[08]
The structural pattern this video runs on
Framework
The Expert Audit
Leverage a credible authority to systematically rate or review a familiar, everyday category of items. This creates a compelling 'definitive guide' that sparks curiosity and debate by contrasting expert opinion with popular sentiment.
The Itemized Evaluation
A repeating sequence of slides where each item from the cover is presented and judged individually. This structure creates a predictable rhythm and builds anticipation for the next item and the final verdict.
Antiquities curators rate every amphora emoji 🏺 Today is #WorldEmojiDay! Did you know that this 🏺 is an amphora, an ancient Greek or Roman vessel used to carry and store liquids like oil or wine. Which is your favorite? Follow @gettymuseum for more art and culture in your daily feed.
title · photo_0
Antiquities curators rate every 🏺 emoji