@duolingo
Instagram · Faceless
@duolingo Learn Chess on Duolingo Start learning chess for free on Duolingo ♟️ Now on Android and iOS Solve bite-sized puzzles and play full games. It’s fast, fun, and just a little savage. Ready to make your move? #duolingo #chess
Performance
Video #3642 · Faceless
[01]
The video presents an animated advertisement for Duolingo's chess feature, where a narrator with a deep voice offers to teach the viewer chess 'the Duolingo way.' It showcases the learning process, including learning moves, solving puzzles, and playing full matches against an in-app character, culminating in the Duolingo owl character triumphing over its opponent.
[02]
[03]
5.7M9.3×Animated ad announces new feature@duolingo · Themed Announcement
255.8KLive-action Duolingo mascot chess game@duolingo · Skit
14.7M11.8×Brand mascot makes a joke@duolingo · Character Gag
1.3MFast-paced animated character montage teaser@duolingo · Hype Teaser
7.4M56.8×Animated Duolingo owl classroom skit@duolingo · Skit
3.8M12.5×Anime trailer for app feature@duolingo · Hype Teaser
4.1M28.6×Brand character gaming language skit@duolingo · Relatable Skit
7M5.5×Duolingo mascot in anime episode@duolingo · Social Show
1.3MAnimatic vs final animation comparison@duolingo · Behind The Scenes
1.9M31.4×Duolingo owl find the chameleon game@duolingo · Social Game Challenge
3MMeme clip shown in three languages@duolingo · Skit
4.1M32.5×Language app mascot fights game characters@brawlstars · Action Sequence[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Want to learn chess?
Visual hook · 65%
The Duolingo owl character is shown sweating nervously under a dramatic spotlight on a giant chessboard, creating immediate intrigue and a sense of high stakes.
[06]
Steal this for your own video
Open on sweating nervously under a dramatic spotlight on a giant .
[07]
The promise the opener makes, and how the video pays it back
Hook
The Aspirational Question. Directly asks the viewer if they want to achieve a specific, desirable skill or outcome, immediately qualifying the audience.
Payoff
The Empowering Call to Action. Concludes with a direct instruction combined with a thematic, empowering phrase that transfers agency to the viewer, prompting them to take the first step.
[08]
The structural pattern this video runs on
Framework
The Mastery Ladder
Presenting a skill or product as a clear, achievable, step-by-step journey from novice to master, culminating in a final challenge and an empowering call to action.
The Authoritative Promise
Positions the brand/product as the definitive and superior guide to achieving the desired outcome, establishing trust and expertise.
The Foundational Step
Introduces the first, most basic level of engagement with the product/skill, making it seem accessible and easy to start.
The Intermediate Challenge
Showcases the next level of the process, highlighting a feature that builds on the foundation and adds a layer of engaging, gamified difficulty.
The Ultimate Test
Presents the final, most advanced stage of using the product or skill, demonstrating the full potential and mastery the user can achieve.
Learn Chess on Duolingo Start learning chess for free on Duolingo ♟️ Now on Android and iOS Solve bite-sized puzzles and play full games. It’s fast, fun, and just a little savage. Ready to make your move? #duolingo #chess
branding · end
duolingo
call-to-action · end
Download the world's #1 learning app.
Want to learn chess? You'll learn from the best, the Duolingo way. I'll teach you the moves, then try puzzles, bite sized, but tricky. Think you're ready? Face me in a full match. Learn chess on Duolingo. Your move.