@ussoccer
Instagram · Talking Head Edit
@ussoccer We all need to feel like we belong. It’s not just a ‘nice to have’—it impacts our health and the health of our communities. Everyone belongs in soccer. These stories of how soccer can help us feel a sense of belonging at school, in our communities, and on our National Teams, was supported by @RWJfoundation and their grantee @seicollective_. If you've been inspired by the World Cup, find your place in the game. Visit soccerforward.org
Performance
Video #36527 · Talking Head Edit
[01]
The video features several U.S. National Team soccer players from both the men's and women's teams who share personal anecdotes about moments when soccer made them feel a sense of belonging. They discuss how joining a team created a family, how teammates became like sisters, and the special feeling of representing their country. The narrative concludes by stating that everyone belongs in the sport, that belonging is crucial for mental and physical health, and encourages viewers to find their place in the game.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
Let's talk about Belonging.
Verbal hook · 50%
One moment where soccer made me feel like I belong was when I was in elementary school...
Visual hook · 15%
A low-angle shot of stadium lights against a cloudy sky, creating a cinematic and aspirational mood that sets the tone for a sports-themed story.
[06]
Steal this for your own video
The moment I knew I belonged in was when .
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, thematic prompt that frames the video's central question or idea ('Let's talk about Belonging'), immediately engaging the viewer on a relatable human level.
Payoff
The theme's impact is expanded beyond the initial context to broader societal relevance (e.g., health, community), followed by a direct and inclusive call to action that invites the viewer to participate.
[08]
The structural pattern this video runs on
Framework
The Thematic Testimonial Collage
Using a montage of personal, emotionally escalating anecdotes from multiple voices to build a powerful argument for a single, universal theme, culminating in a unifying statement and call to action.
The Relatable Entry Point
A single, simple, and highly relatable personal story is shared to ground the abstract theme in a concrete, human experience.
The Foundational Principle
The first speaker expands their personal story into a broader, more philosophical principle or metaphor that serves as a recurring motif (e.g., a group becoming a family).
The Emotional Deep Dive
A new voice is introduced to explore the core emotional need behind the theme, shifting the focus from the activity itself to the underlying human connection.
The Elevated Bond
The emotional connection is intensified with stronger, more intimate language (e.g., from 'teammates' to 'sisters') to raise the emotional stakes.
The Alternative Perspective
Another voice adds a new, distinct dimension to the theme, showing its relevance in a different context (e.g., moving from a local to a national level).
The Universal Declaration
A final speaker delivers the video's core thesis statement—a clear, inclusive, and powerful declaration that summarizes the argument and makes it universal.
The Performance Climax
The narrative transitions to a visual demonstration of the theme's positive outcome, often a moment of peak action or success, reinforced by an on-screen text overlay that explicitly links the theme to the result.
We all need to feel like we belong. It’s not just a ‘nice to have’—it impacts our health and the health of our communities. Everyone belongs in soccer. These stories of how soccer can help us feel a sense of belonging at school, in our communities, and on our National Teams, was supported by @RWJfoundation and their grantee @seicollective_. If you've been inspired by the World Cup, find your place in the game. Visit soccerforward.org
title · beginning
Let's talk about Belonging.
contextual · beginning
Miles Robinson Defender, U.S. Men's National Team
contextual · middle
Kennedy Wesley Defender, U.S. Women's National Team
contextual · middle
Sebastian Berhalter Midfielder, U.S. Men's National Team
contextual · middle
Claire Hutton Midfielder, U.S. Women's National Team
informational · end
When we feel like we belong, we play our best game.
informational · end
On the field, in school, at work, and in our communities,
informational · end
Belonging even supports our mental and physical health.
informational · end
Everyone belongs in soccer.
call-to-action · end
Find your place in the game.
call-to-action · end
Visit Soccerforward.org
One moment where soccer made me feel like I belong was when I was in elementary school, and it was kind of a new environment to me, and I saw the kids playing, soccer, during recess and I just joined in. It's all about, you know, being a part of a group that becomes a family. The more you become a family off the field is the more you become a family on the field. Immediately, I fell in love with the idea of just having teammates. The soccer itself, when I was super young, wasn't important. It was I got to hang out with teammates. Having teammates that start to feel like sisters and we do start to create bonds and relationships all through a game that we all love to play has been really special. I would say a moment that made me belong or felt like I would belong was, I think, my first time in the national team. And I've always been around so many internationals, but there's something special about, you know, being with people of your country and from your same, you know, cities or states. Everyone belongs in the sport, and I think that's what's so special and what makes the sport so unique is it doesn't matter what you look like, it doesn't matter what language you speak, all you need is that connection.