Viral Hooks
Trending short videosAesthetic montage with motivational text
C

@canva

Instagram · Vlog

@canva PSA: these are 5120 x 1080 🤩 Click ‘custom size’ when starting a design to try this trend! #canvadesign #madewithcanva

View original on Instagram

The edit1 shot · 3 text
Shots Text

Performance

Views
696K
Likes
15.1K
Comments
333
Engagement
2.2%
Outlier
6.4×

Video #3655 · Vlog

Aesthetic montage with motivational textfrom @canva

[01]

Overview

The video presents a rapid montage of visually appealing, aspirational scenes including an aerial beach view, a surfer riding a wave, and a person walking on a beach at sunset. Sequentially, text overlays appear to form the motivational phrase 'STRETCH YOUR CREATIVITY,' which serves as the video's central message.

[02]

Simple outline

  1. 1Present initial concept word
  2. 2Add personalizing word
  3. 3Reveal full message

[03]

Related videos

[04]

Classification

Format
Concepts
Motivational MantraBrand Showcase
Elements
Text OverlayMontage EditingOverhead Shot

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

STRETCH

Visual hook · 65%

The video opens with a dramatic high-angle, overhead shot of turquoise ocean waves washing onto a sandy beach, creating immediate visual interest through its unique perspective and vibrant color contrast.

[06]

Hook template

Steal this for your own video

Open on a [high-impact aerial or dramatic angle shot] of [visually striking subject] — no words, no context, just the image doing all the work.

  • — Open on a high-angle overhead shot of a neon-lit city grid at night — no words, no context, just the image doing all the work.
  • — Open on a dramatic low-angle shot of a redwood forest canopy stretching into fog — no words, no context, just the image doing all the work.
  • — Open on a sweeping aerial shot of salt flats reflecting a sunset sky — no words, no context, just the image doing all the work.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A visually arresting opening shot that introduces the first word of a multi-word phrase, creating an immediate open loop and aesthetic intrigue.

Payoff

The final word, the core concept or noun, is revealed over an aspirational or emotionally resonant visual, completing the phrase and delivering a satisfying, impactful message.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Phrase Build

To build a short, impactful phrase word-by-word, pairing each word with a thematically relevant and visually appealing video clip to create a sense of anticipation and deliver a satisfying final message.

  1. 1

    The Opening Command

    The first word, typically a verb, is displayed over an expansive or thematically broad visual, establishing the core action or idea.

  2. 2

    The Personalizing Bridge

    The second word, often a pronoun or possessive adjective, is displayed over a dynamic, human-centric visual, connecting the abstract command directly to the viewer.

Themes

  • Inspiration
  • Creativity
  • Freedom
  • Nature

Techniques

  • Montage
  • Text overlay
  • Aerial shot

Trends

  • Aesthetic montage
  • Motivational content

Post caption

PSA: these are 5120 x 1080 🤩 Click ‘custom size’ when starting a design to try this trend! #canvadesign #madewithcanva

Text overlays

  • title · beginning

    STRETCH

  • title · middle

    YOUR

  • title · middle

    CREATIVITY

Aesthetic montage with motivational text | Viral Hooks