@michelleobama
Instagram · Clip
@michelleobama One of my favorite things about style is that it evolves with us as we age. That said…there are a few trends that I think should evolve, too—or go extinct altogether! I had so much fun spending time with you all at @essencefest and sharing the stage with my girl, @Keke. Whether you’re building confidence, chasing purpose, or simply looking for wisdom, humor, and heart—this episode is a can’t-miss!
Performance
Video #36628 · Clip
[01]
Keke Palmer hosts a game segment with Michelle Obama called 'Keep it, Change it, Leave it.' Palmer presents two topics for judgment: 'power suits' and 'being the first.' Obama decides to 'keep' power suits, which leads to a humorous tangent about her hatred for pantyhose, and then emphatically decides to 'keep' the concept of 'being the first,' explaining the importance of continuing to break barriers.
[02]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 85%
You're gonna tell me if you wanna keep it, change it, leave it, and then you'll tell me a little bit of why, maybe.
Visual hook · 15%
A medium close-up of celebrity Keke Palmer speaking expressively into a microphone on a professionally lit stage.
[06]
Steal this for your own video
I'm going to give you , and you're going to tell me: keep it, change it, or leave it — and tell me why.
[07]
The promise the opener makes, and how the video pays it back
Hook
The host directly addresses the expert, laying out the simple, binary rules of a rapid-fire judgment game, immediately establishing a format the audience can easily follow.
Payoff
The final justification transforms the simple game into a moment of profound insight, leaving the viewer with an empowering or thought-provoking message.
[08]
The structural pattern this video runs on
Framework
The Verdict & The 'Why' Escalator
A host presents a series of items, escalating from trivial to profound, to an expert who delivers a swift judgment (e.g., 'keep,' 'change,' 'leave') and then provides a compelling justification, which is either a relatable anecdote or an inspiring insight.
The Rulebook Declaration
The host explicitly states the classification system (e.g., 'keep it, change it, leave it') and the required follow-up ('tell me why'), setting clear expectations for the interaction.
The Low-Stakes Gauntlet
The host presents the first item, a common or lighthearted topic, to ease the audience into the format and establish a baseline.
The Relatable Justification
The expert delivers a quick verdict and supports it with a highly relatable personal opinion or humorous anecdote, creating an immediate point of connection with the audience.
The High-Stakes Gauntlet
The host introduces a second, more abstract or emotionally significant topic, raising the intellectual and emotional stakes of the game.
The Aspirational Justification
The expert delivers a verdict on the serious topic and supports it with a powerful, forward-looking statement or call to action, providing an inspiring and memorable payoff.
One of my favorite things about style is that it evolves with us as we age. That said…there are a few trends that I think should evolve, too—or go extinct altogether! I had so much fun spending time with you all at @essencefest and sharing the stage with my girl, @Keke. Whether you’re building confidence, chasing purpose, or simply looking for wisdom, humor, and heart—this episode is a can’t-miss!
Gonna tell me if you wanna keep it, change it, leave it, and then you'll tell me a little bit of why, maybe. Okay. Okay. Here we go. The first one is power suits. Keep it. You no, there's nothing wrong with a good power suit, especially if you can wear pants. I I hate pantyhose. I am done. Pantyhose always tier. Like, why they make them so thin? You know, that's why they mess with us. They they make us wear something that you rank wear once. It's it's a dumb thing, dumb invention. Being the worst, like, the first, you know, carpenter, the first, you know, black female president. Keep it for sure. We wanna This lady, I mean. Like, we better be ready for some worst. There's a lot of stuff we didn't get to do, so we wanna keep the worst. We still have we got our ways to we got a lot of stuff we're trying to get in. So we wanna definitely keep that. People are hard on the first, but I feel the same way as you do. Better continue to break down the world. We're prepared for it. We've been preparing for you.