@zillow
Instagram · 10 Shot
@zillow The locals know best 🙂↕️
@zillow
Instagram · 10 Shot
@zillow The locals know best 🙂↕️
Performance
Video #36629 · 10 Shot
[01]
The creator presents a fast-paced montage of their afternoon exploring Philadelphia. The video follows suggestions from user comments, which are displayed on screen, guiding the viewer through various locations including Rittenhouse Square, Reading Terminal Market, the Fishtown neighborhood, and a baseball game at Citizens Bank Park. The entire experience is set to upbeat music and concludes with a promise to return.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
an afternoon in Philadelphia based on your comments
Visual hook · 40%
A rapid montage of visually distinct and colorful scenes, starting with a vibrant display of fresh produce, quickly cutting to a quaint building in a park, and then to a wide shot of the city skyline.
[06]
Steal this for your own video
I let plan my in
[07]
The promise the opener makes, and how the video pays it back
Hook
A title card establishes the premise: the content is based on audience comments, immediately signaling an interactive experience and setting viewer expectations.
Payoff
A concluding text overlay promises a return or continuation of the journey, closing the current content loop while simultaneously opening a new one and incentivizing viewers to comment for the next installment.
[08]
The structural pattern this video runs on
Framework
The Community-Sourced Itinerary
Fulfilling audience-submitted suggestions and showcasing the results in a rapid-fire montage, creating a direct feedback loop where comments become the content.
The Grounding Suggestion
The first item in the list establishes the core pattern with a broad, accessible suggestion (e.g., a public space), demonstrating how the creator will fulfill requests.
The Sensory Suggestion
The second item moves to a more dynamic, sensory-rich environment (e.g., a market), increasing the energy and visual variety of the video.
The Cultural Suggestion
The third item explores a location with a distinct local character or vibe (e.g., a specific neighborhood), adding depth and a sense of insider knowledge.
The Spectacle Suggestion
The final item culminates with a high-energy, large-scale event or landmark, serving as the climax of the itinerary before the payoff.
The locals know best 🙂↕️
title · beginning
an afternoon in Philadelphia based on your comments
contextual · beginning
patrickmichaels7 1w Rittenhouse and or Logan Square
contextual · middle
westtexase46 1w Go to reading market at least twice
contextual · middle
big jules Fishtown
contextual · middle
abbymyerscolomb 1h Go see a baseball game !!
contextual · end
and we WILL be back!