@betches
Instagram · 10 Shot
@betches #PepsiPartner don’t worry everyone. I activated the ultimate good luck charm with @Pepsi at our Hot Goal Summer event #ad
Trending short videosFunny sports superstitions montage
The edit1 shot · 1 text
Shots Text0:11
Performance
- Views
- 592.3K
- Likes
- 563
- Comments
- 11
- Engagement
- 0.1%
- Outlier
- 7.4×
- Length · 17 Jul 2026
- 0:11
Video #36709 · 10 Shot
Funny sports superstitions montagefrom @betches
[01]
Overview
The creator performs a montage of superstitious actions at a branded Pepsi event to help his favorite team win. He arranges cans, touches specific objects, does a special handshake, eats a burger, and interacts with another person holding a Pepsi can.
[02]
Simple outline
- 1State relatable mission
- 2Show escalating ritualistic actions
- 3Deliver thematic punchline
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 70%
Doing all of my superstitions so my favorite team wins
Visual hook · 30%
A man quickly and methodically arranges multiple Pepsi cans on a shelf, creating immediate motion and visual pattern.
[06]
Hook template
Steal this for your own video
Doing all of my so happens
- — Doing all of my superstitions so my fantasy football team doesn't collapse
- — Doing all of my pre-launch rituals so this product actually sells
- — Doing all of my good luck routines so I don't bomb this job interview
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A text overlay establishes a relatable, humorous premise that justifies the subsequent strange behavior, immediately connecting with the viewer's own experiences.
Payoff
The final ritual, which is visually distinct and directly incorporates the core subject or product, reframing the entire sequence as a lead-up to this key moment and serving as the ultimate punchline.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Ritual Montage
A character performs a rapid-fire series of escalating, quirky actions (rituals) under a single unifying and relatable theme, culminating in a final action that serves as a punchline or brand reveal.
- 1
The Foundational Ritual
A simple, solitary action that introduces the core behavior (the 'superstition') and sets the visual pattern for the montage.
- 2
The Environmental Ritual
An action that expands the scope of the behavior to include interaction with the physical surroundings, adding variety and demonstrating deeper commitment.
- 3
The Social Ritual
An action involving another person, escalating the public nature of the behavior and introducing an element of social connection to the theme.
- 4
The Consumption Ritual
An action involving food or drink, tapping into a common and highly relatable form of the core theme (e.g., 'lucky meal').
Themes
Techniques
Trends
Post caption
#PepsiPartner don’t worry everyone. I activated the ultimate good luck charm with @Pepsi at our Hot Goal Summer event #ad
Text overlays
title · throughout
Doing all of my superstitions so my favorite team wins