@alliedition
Instagram · Yap
@alliedition Elie is the hardest person to make angry, but their attitude and lack of care of the actual residents of the building sent him 🤭 . . #nycapartments #citylife #petty
Trending short videosStorytime about NYC apartment problems
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- Engagement
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- Outlier
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Video #36747 · Yap
Storytime about NYC apartment problemsfrom @alliedition
[01]
Overview
The creator tells a personal story while walking down a street in NYC. She recounts being woken up at 3:30 AM by her apartment buzzer, initially thinking it was a delivery, and describes how the persistent buzzing for ten minutes led her partner to go downstairs and discover the culprits were guests for an illegal Airbnb in their building.
[02]
Simple outline
- 1State a common frustration
- 2Describe a mysterious event
- 3Escalate the annoyance
- 4Reveal the unexpected cause
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
The struggles of a non-doorman building in NYC
Verbal hook · 50%
It took seven months of living in New York City to have our first issue in a non-doorman building.
Visual hook · 5%
Creator walking down a sunny NYC street, filming selfie-style, creating a dynamic and authentic on-the-go feel with city buildings in the background.
[06]
Hook template
Steal this for your own video
It took of before I had my first .
- — It took three months of van life before I had my first complete breakdown on the side of the highway.
- — It took six weeks of working remotely abroad before I had my first real culture clash with a landlord.
- — It took one year of homeownership before I had my first complete nightmare with a neighbor.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Introduce a widely understood struggle or pain point, framing it as the central theme of the story to follow.
Payoff
Reveal the surprising or frustrating source of the conflict, introducing an antagonist or a more complex problem, and then abruptly end the story before the resolution is shown to maximize engagement and demand for a follow-up.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Relatable Problem Cliffhanger
To hook viewers with a common, relatable problem and then escalate it into a specific, unresolved story that encourages engagement through a cliffhanger ending.
- 1
The Countdown to Conflict
Establish a timeframe of normalcy before the inciting incident, creating a sense of 'when, not if' the problem would occur, which builds anticipation.
- 2
The Mysterious Disturbance
Introduce the specific, disruptive event with key details (like time of day) that make it unusual and intriguing.
- 3
The Process of Elimination
Narrate the internal monologue of trying to logically explain the disturbance, ruling out simple solutions and thereby increasing the mystery for the viewer.
- 4
The Test of Patience
Quantify the duration or intensity of the disturbance to transform it from a simple mystery into a frustrating, escalating problem.
- 5
The Reluctant Investigation
Show a character taking direct action to confront the source of the problem, signaling a turning point in the narrative and moving towards the climax.
Themes
Techniques
Trends
Post caption
Elie is the hardest person to make angry, but their attitude and lack of care of the actual residents of the building sent him 🤭 . . #nycapartments #citylife #petty
Text overlays
title · beginning
The struggles of a non-doorman building in NYC
Transcript
It took seven months of living in New York City to have our first issue in a non doorman building. Last night, we got woken up at 03:30AM by our door being best, and we were like, did we order anything? What is it? I checked my phone to see if I had any missed calls from, like, an Amazon driver, and then I saw it was 03:30, and I was like, they don't even come this early. They buzzed our door for, like, ten minutes. Finally, Eli gets out of bed to go down to see who it is. There's an Airbnb in our building, which is illegal in Manhattan by the way. And this couple