@higherupwellness
Instagram · Yap
@higherupwellness A huge thank you to Dr. A and the @core_viva team. I should add, Dr. Alexander will sit down with you for a 1:1 review of your scan afterward. I truly believe what they are doing is going to change the world. If you want to get an early screening, use code HU200 for $200 off #CoreVivaPartner #KnowYourBody
Performance
Video #36777 · Yap
[01]
The creator shares his experience getting a full-body MRI scan, detailing minor issues it found before revealing a critical finding in his liver's portal vein. He then tells the emotional story of how his father died from an undetected blood clot in the same vein, emphasizing the lack of symptoms and advocating for proactive health screenings as a potentially life-saving measure.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 65%
I hope you decide to stay and watch this video because it could genuinely save your life or the life of somebody that you love.
Visual hook · 35%
A close-up, direct-to-camera shot of the speaker in a car, conveying urgency and seriousness through his facial expression and direct eye contact.
[06]
Steal this for your own video
Stay with me for the next , because what I'm about to share could genuinely save your .
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, life-or-death value proposition that is immediately reinforced by disarming the viewer's inherent skepticism about such claims.
Payoff
The final beat frames the call to action as part of a larger, noble mission, providing the viewer with a sense of purpose and a final, simple encouragement to act.
[08]
The structural pattern this video runs on
Framework
The Personal Tragedy to Universal Warning
Using a deeply personal and tragic story to illustrate the life-or-death importance of a specific product, service, or piece of knowledge, thereby transforming a pitch into an urgent public service announcement.
The High-Stakes Promise & Skepticism Disarm
State a bold, life-altering claim and then immediately validate it by acknowledging and dismissing the viewer's potential cynicism, building initial trust.
The Context & Capability Reveal
Introduce the subject (product, service, idea) and explain its powerful and comprehensive features, establishing it as the central tool of the story.
The Relatable Proof of Value
Demonstrate the subject's practical, everyday benefits to establish a baseline of credibility and usefulness before escalating the stakes.
The Dramatic Pivot & Personal Stake
Use a transition phrase ('This is the most important part') to signal a shift to a much more serious topic, connecting the subject to a deeply personal, high-stakes story, often with visual evidence.
The Silent Killer Backstory
Recount a tragic event, emphasizing how the core problem was invisible and asymptomatic, creating a sense of shared vulnerability for the audience.
The 'What If' Bridge
Explicitly connect the previously introduced solution to the tragic backstory, posing a powerful hypothetical question about how the tragedy could have been averted. This serves as the emotional and logical climax of the argument.
The Universal Call to Action
Broaden the personal lesson into a universal warning and a direct, urgent command for the audience to take a specific action to protect themselves and their loved ones.
A huge thank you to Dr. A and the @core_viva team. I should add, Dr. Alexander will sit down with you for a 1:1 review of your scan afterward. I truly believe what they are doing is going to change the world. If you want to get an early screening, use code HU200 for $200 off #CoreVivaPartner #KnowYourBody
I hope you decide to stay and watch this video because it could genuinely save your life or the life of somebody that you love. And, no, I'm not exaggerating, and that is not just some hook to get you to watch my video. Last week, I had the chance to go out to CoreViva, a proactive and preemptive MRI scanning company based in Newport, California, where I good a full body MRI scan. Everything is scanned from the top of my head to the bottoms of my feet. They look at bone health, musculature, tendons, ligaments, and worst importantly, they do a full body cancer screening. I I was able to identify multiple early stage issues that I have that can be rectified, like a bulging disc in my l five as well as my somewhere in my cervical spine and get a knee issue diagnosed that's been bothering me for months. So now I can properly treat it. It's called patellofemoral maltraction. This is the most important part, though. This is my liver right tier. All this. And this circled area specifically where the cursor is is my portal vein. This is the vein in the liver that pumps deoxygenated blood into the liver where it can be cleaned, cycled back to the heart, and through the rest of the body. It's massively important. This is also the source of how my father died last year. Sometime many years before my dad had any symptoms, a blood clot lodged in this vein where it slowly killed the portal vein. All the while, my dad had zero symptoms, not knowing that his liver, the main vein in his liver at least, was slowly dying. And by the time the symptoms became prevalent, it was far too late, and there was nothing the doctors could do to help my dad. The vein was already, in the words of the radiologist, obliterated. There was nothing they could do to repair it or bypass it. Six months after we got that news, my dad died. And I can't help but wonder if we had access to a scan like this, could we have caught this clot and done something about it? And my dad would still be here. This is serious. This is important. Cancer is becoming a young person's issue. It is no longer just an old person's disease. And so if you have the mobility and the resources to get out to Corviva in Newport and get a scan, do it. The doctors over there and the whole team are on a mission to save ten thousand lives through early detection screening, and I hope that you guys decide to go and partake in the mission they're embarking on. It isn't easy, but it is simple. Thought over complicate