@shakirakhan16
Instagram · Vlog
@shakirakhan16 Paint and yap with me and @drinkpoppi whilst watching @loveisland 🩷🩷 #poppipartner #AD
@shakirakhan16
Instagram · Vlog
@shakirakhan16 Paint and yap with me and @drinkpoppi whilst watching @loveisland 🩷🩷 #poppipartner #AD
Performance
Video #36906 · Vlog
[01]
The creator invites viewers to paint with her while she discusses the TV show "Love Island." She reflects on her own experience on the show a year prior, then shares her opinions on the current season, specifically criticizing the lack of "princess treatment." Throughout her narration, she paints a watercolor picture of a Poppi soda can, seamlessly integrating the sponsored product into her commentary and activity, and concludes by comparing her favorite flavor to her "type on paper."
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
STILL LIFE with poppi
Verbal hook · 70%
Hey, pookies. It's been a hot minute since you've had a catch up, so come and paint along with me while we talk all things love island.
Visual hook · 15%
A quick cut to an extreme close-up of a vibrant, multi-colored watercolor palette, immediately establishing the artistic and colorful theme of the video.
[06]
Steal this for your own video
Come with me while we talk about .
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, friendly invitation to join the creator in a shared activity while discussing a popular, timely topic, creating immediate intimacy and relevance.
Payoff
The creator uses a well-known catchphrase from the topic to deliver the final brand message, paired with a visual reveal of the completed activity, creating a clever and satisfying conclusion.
[08]
The structural pattern this video runs on
Framework
The Authentic Ritual Framework
Combining a visually engaging, relaxing activity with commentary on a culturally relevant topic to seamlessly integrate a sponsored product as an essential part of the creator's authentic routine.
The Credibility Anchor
The creator establishes their unique perspective or authority on the topic, justifying why their opinion is worth listening to.
The Integrated Ritual
The product is introduced not as an advertisement, but as a natural and essential part of the creator's personal routine associated with the activity and topic.
The Provocative Thesis
The creator states a strong, specific opinion or 'hot take' on the topic, creating a narrative focal point for the commentary.
The Thematic Product Bridge
The creator's opinion is cleverly linked back to the product, positioning it as the ideal or solution within the context of the discussion.
The Personalized Endorsement
The creator uses the specific jargon or language of the cultural topic to express their personal preference for the product, deepening the integration.
Paint and yap with me and @drinkpoppi whilst watching @loveisland 🩷🩷 #poppipartner #AD
title · beginning
STILL LIFE
title · beginning
with poppi
Hey, boogies. It's been a hot minute since you've had a catch up, so come and paint along with me while we talk all things love island. As if I don't talk about it enough. It's actually mad to think that a year ago, I was in the villa, and now I get to debrief about the new show every single day. But my favorite time to debrief is on my soap boat with a poppy in hand while I have a little paint. One of my biggest red flags from this year's season is the lack of princess treatment. Get my girls their poppies. Yes. I'm looking at you, Lorenzo. If I could couple up with a poppy flavor, it good be strawberry lemon. Now that's my type on paper.