Viral Hooks
Trending short videosTwo women posing at coffee event

Performance

Views
464.9K
Likes
31K
Comments
143
Engagement
6.7%
Outlier
19.5×

Video #37030 · Carousel

Two women posing at coffee eventfrom @unrivaledbasketball

[01]

Overview

A portrait of two women wearing branded 'Unrivaled Coffee Club' aprons in a coffee shop environment. The photo serves to introduce the people behind a brand or event, likely a collaboration involving a WNBA player, given the logo on her shirt.

[03]

Related videos

[04]

Classification

Format
Concepts
Team ShowcaseBehind The Scenes
Elements
Shallow Depth of FieldProduct Placement

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

new baristas on the block ✨

Visual hook · 65%

Two women, one a recognizable athlete, smiling directly at the camera in a branded coffee shop setting, creating immediate human interest and curiosity about the collaboration.

[06]

Hook template

Steal this for your own video

Two people in [branded uniform] standing side by side in a [venue type], both smiling directly at the camera, signaling a [collaboration type] the viewer hasn't seen before.

  • — Two chefs in matching aprons standing side by side in a Michelin-star kitchen, both smiling directly at the camera, signaling a restaurant partnership the viewer hasn't seen before.
  • — Two athletes in co-branded jerseys standing side by side on a gym floor, both smiling directly at the camera, signaling a training program collaboration the viewer hasn't seen before.
  • — Two founders in matching hoodies standing side by side at a product launch booth, both smiling directly at the camera, signaling a brand crossover the viewer hasn't seen before.

Themes

  • entrepreneurship
  • collaboration
  • brand launch
  • athlete venture

Techniques

  • portrait photography
  • environmental branding
  • shallow depth of field

Trends

  • athlete-owned business
  • pop-up event

Post caption

new baristas on the block ✨